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Naslov:The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship : evidence from three European countries
Avtorji:ID Jagodič, Gregor (Avtor)
ID Milfelner, Borut (Avtor)
Datoteke:.pdf RAZ_Jagodic_Gregor_2022.pdf (1,20 MB)
MD5: 7491A7BBF98BD7E8311F9B052CE8650C
 
URL https://www.tandfonline.com/doi/pdf/10.1080/23311975.2022.2128252?needAccess=true
 
Jezik:Angleški jezik
Vrsta gradiva:Neznano
Tipologija:1.01 - Izvirni znanstveni članek
Organizacija:EPF - Ekonomsko-poslovna fakulteta
FT - Fakulteta za turizem
Opis:The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation–performance relationship. Even though there are many studies considering the market orientation–performance relationship they rarely take into consideration ICT marketing support and marketing strategy, especially concerning the companies operating in B2B markets. Additionally, this study compares the impacts of the constructs between two emerging economies (Slovenia and Serbia) and one developed economy (Austria) on a random sample of 636 companies. Results were obtained based on the set hypotheses using the covariance-based structural equation modeling (SEM) and invariance testing procedure to make comparisons between the three countries. Market orientation strongly influenced the successful development and implementation of marketing strategies, ICT support, and service quality. The impact of service quality on company performance was statistically insignificant and only the indirect impact of market orientation on company performance through service quality was determined. ICT marketing support and successful development and implementation of B2B marketing strategy were also positively related to company performance. This study can help managers in B2B companies in emerging and developed markets to learn how to use specific marketing resources in order to achieve higher company performance.
Ključne besede:marketing strategy, information-communication technology, service quality, market orientation, firm performance
Status publikacije:Objavljeno
Verzija publikacije:Objavljena publikacija
Datum objave:01.01.2022
Leto izida:2022
Št. strani:1-28
Številčenje:Vol. 9, issue 1
PID:20.500.12556/DKUM-84736 Novo okno
UDK:005.4
COBISS.SI-ID:124972291 Novo okno
DOI:10.1080/23311975.2022.2128252 Novo okno
ISSN pri članku:2331-1975
Datum objave v DKUM:17.07.2023
Število ogledov:571
Število prenosov:98
Metapodatki:XML DC-XML DC-RDF
Področja:Ostalo
:
JAGODIČ, Gregor in MILFELNER, Borut, 2022, The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation – Performance relationship : evidence from three European countries. Cogent business & management [na spletu]. 2022. Vol. 9, no. 1, p. 1–28. [Dostopano 30 marec 2025]. DOI 10.1080/23311975.2022.2128252. Pridobljeno s: https://dk.um.si/IzpisGradiva.php?lang=slv&id=84736
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Gradivo je del revije

Naslov:Cogent business & management
Založnik:Cogent OA, an imprint of Taylor & Francis
ISSN:2331-1975
COBISS.SI-ID:523036697 Novo okno

Gradivo je financirano iz projekta

Financer:ARRS - Agencija za raziskovalno dejavnost Republike Slovenije
Številka projekta:P5-0023
Naslov:Podjetništvo za inovativno družbo

Licence

Licenca:CC BY 4.0, Creative Commons Priznanje avtorstva 4.0 Mednarodna
Povezava:http://creativecommons.org/licenses/by/4.0/deed.sl
Opis:To je standardna licenca Creative Commons, ki daje uporabnikom največ možnosti za nadaljnjo uporabo dela, pri čemer morajo navesti avtorja.

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