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Title:
Avtomobilska fotografija v kontekstu vsebinskega marketinga : diplomsko delo
Authors:
ID
Matjašič, Marko
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
ID
Pucer, Matevž
(Comentor)
Files:
UN_Matjasic_Marko_2024.pdf
(4,79 MB)
MD5: E9E1CC59984CD85ECEB24CDB90C0057F
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Diplomsko delo se ukvarja s tematiko avtomobilske fotografije v kontekstu vsebinskega marketinga, kako ustvariti dobro avtomobilsko fotografijo ter kako fotografijo kot vsebinski marketing avtomobilskih podjetij implementirati v marketinški načrt. Poleg teoretičnega pregleda konceptov avtomobilske fotografije diplomsko delo vključuje tudi praktični del. Ta del obsega analizo avtomobilskih fotografij, ustvarjenih s strani dveh profesionalnih avtomobilskih fotografov. Namen analize je bil oceniti kakovost, kompozicijo, osvetlitev in druge pomembne vidike fotografij ter izluščiti ključne elemente, ki prispevajo k uspehu avtomobilskih posnetkov. Na podlagi te analize je bila izdelana tudi galerija avtomobilskih fotografij, ki je fotografski portfelj podjetja Tushek, saj predstavlja njihove avtomobilske izdelke in izkušnje. V okviru praktičnega dela tega diplomskega dela je podrobno predstavljen tudi postopek izdelave fotografij te galerije.
Keywords:
digitalni marketing
,
vsebinski marketing
,
fotografija
,
avtomobilska fotografija.
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Matjašič]
Year of publishing:
2024
Number of pages:
1 spletni vir (1 datoteka PDF (VII, 72 f.))
PID:
20.500.12556/DKUM-88014
UDC:
77.034:791.641(043.2)
COBISS.SI-ID:
195376387
Publication date in DKUM:
26.04.2024
Views:
386
Downloads:
59
Metadata:
Categories:
KTFMB - FERI
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MATJAŠIČ, Marko, 2024,
Avtomobilska fotografija v kontekstu vsebinskega marketinga : diplomsko delo
[online]. Bachelor’s thesis. Maribor : M. Matjašič. [Accessed 23 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=88014
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
05.04.2024
Secondary language
Language:
English
Title:
Automotive photography in the context of content marketing
Abstract:
The thesis addresses the intersection of automotive photography and content marketing, exploring techniques for creating compelling images and integrating them effectively into marketing strategies for automotive companies. In addition to providing a theoretical foundation in automotive photography concepts, the thesis incorporates practical analysis conducted on photographs by two professional automotive photographers. This analysis aims to evaluate various aspects of the images, such as quality, composition, and lighting, to uncover the key elements contributing to successful automotive shots. Based on these findings, a gallery of automotive photographs is curated, serving as the visual portfolio for Tushek company, showcasing their products and experiences. Furthermore, the thesis outlines the process of creating photographs for this gallery in detail, offering practical insights into automotive photography techniques.
Keywords:
digital marketing
,
content marketing
,
photography
,
automotive photography.
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