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Title:Raziskava izbranih teritorialnih kolektivnih blagovnih znamk, oblikovanih po modelu 'Izvorno slovensko'
Authors:ID Pozvek, Nejc (Author)
ID Lešnik Štuhec, Tanja (Author)
Files:.pdf Raziskava_izbranih_teritorialnih_kolektivnih_blagovnih_znamk_Pozvek_2021.pdf (928,08 KB)
MD5: D74D559174C80CA38980B73C2AB670F4
 
URL https://doi.org/10.18690/978-961-286-431-6
 
Language:Slovenian
Work type:Scientific work
Typology:1.16 - Independent Scientific Component Part or a Chapter in a Monograph
Organization:FT - Faculty of Tourism
UZUM - University of Maribor Press
Abstract:Raziskava izbranih šestih teritorialnih kolektivnih blagovnih znamk zajema tri sklope: v prvem delu so na podlagi poglobljenih intervjujev predstavljeni delo in stališča upravljavcev oziroma skrbnikov znamk, v drugem delu je izvedena anketa s ponudniki z znamkami certificirane ponudbe in v tretjem delu anketa s kupci produktov, certificiranih z znamko. Ključna ugotovitev raziskave je relativno visoko zadovoljstvo vseh skupin deležnikov s sistemom certificiranja oziroma zgodbo, ki se razvija v okviru modela 'Izvorno slovensko', prepoznani pa so tudi nekateri izzivi. Slednji so naslovljeni v poglavju, ki podrobno razčleni predloge nadgradnje sistema certificiranja.
Keywords:kolektivne blagovne znamke, upravljanje, mnenja ponudnikov, mnenja kupcev, model 'Izvorno slovensko'
Publication status:Published
Publication version:Version of Record
Publication date:09.03.2021
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2021
Number of pages:Str. 145-195
PID:20.500.12556/DKUM-86811 New window
UDC:338.48
COBISS.SI-ID:55804931 New window
Publication date in DKUM:22.01.2024
Views:317
Downloads:33
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
POZVEK, Nejc and LEŠNIK ŠTUHEC, Tanja, 2021, Raziskava izbranih teritorialnih kolektivnih blagovnih znamk, oblikovanih po modelu “Izvorno slovensko.” In : Podeželje in razvoj gastronomije v Sloveniji [online]. Maribor : Univerza v Mariboru, Univerzitetna založba. p. 145–195. P. 145–195. [Accessed 22 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=86811
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Record is a part of a monograph

Title:Podeželje in razvoj gastronomije v Sloveniji : teritorialne kolektivne blagovne znamke po modelu "Izvorno slovensko" v letu 2020
Editors:Tanja Lešnik Štuhec
Place of publishing:Maribor
Publisher:Univerza v Mariboru, Univerzitetna založba
Year of publishing:2021
ISBN:978-961-286-430-9
COBISS.SI-ID:54305027 New window

Licences

License:CC BY 4.0, Creative Commons Attribution 4.0 International
Link:http://creativecommons.org/licenses/by/4.0/
Description:This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:09.03.2021

Secondary language

Language:English
Title:Territorial collective brands established according to the authentic from slovenia model
Abstract:The survey of selected six territorial collective brands includes three sets: the first part is based on in-depth interviews and presents the work and views of managers or administrators of collective brands, the second part is focused on a survey with providers, holders of products certified by collective brands, whereas the third part represents the survey with buyers of certified products. The key finding of the research is the relatively high satisfaction of all stakeholder groups with the certification system or the story that is being developed within the Authenctic from Slovenia model, but also some challenges have been identified. The latter are addressed in the chapter, which details the proposals for upgrading the certification system.
Keywords:collective brands, management, opinions of providers, opinions of customers, Authentic from Slovenia model


Collection

This document is a part of these collections:
  1. Podeželje in razvoj gastronomije v Sloveniji

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