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Title:Prodaja oblačil preko spleta v času epidemije covida
Authors:ID Pulko, Tjaša (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf UN_Pulko_Tjasa_2022.pdf (2,51 MB)
MD5: 86F18DD8F9191E57141269909238923F
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem projektu bomo opredelili na splošno, kaj prodaja sploh je, kaj je namen in temeljni cilj vsake prodaje. Našteli bomo tudi, kakšne vrste prodaje poznamo in kako se je prodaja sploh začela. Predvsem se bomo usmerili na spletno prodajo, ki je v času covida-19 zacvetela. Na kratko opisali epidemijo, ki se nas je vse dotaknila. Kot pa že naš naslov nakazuje, bomo veliko pozornost namenili spletni prodaji, predvsem predstavili prednosti in slabosti spleta ter nato namenili več pozornosti tudi nekaterim spletnim trgovinam. Vse skupaj bomo povzeli in nekatere ugotovitve preverili s pomočjo krajše ankete, v kateri bomo anketirance spraševali, če so med epidemijo covida-19 nakupovali oblačila preko spleta in kolikokrat, katere spletne strani so uporabljali za nakup in podobno. V diplomskem projektu bomo predstavili tudi večje spletne trgovine, po našem mnenju About you, Zalando, Asos, BestSecret Farfetch in Emporium.
Keywords:epidemija covida-19, oblačila, spletne trgovine, družbena omrežja, spletno oglaševanje
Place of publishing:[Maribor
Publisher:T. Pulko
Year of publishing:2022
PID:20.500.12556/DKUM-83140 New window
UDC:658.8:004
COBISS.SI-ID:131695107 New window
Publication date in DKUM:30.11.2022
Views:716
Downloads:123
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
PULKO, Tjaša, 2022, Prodaja oblačil preko spleta v času epidemije covida [online]. Bachelor’s thesis. Maribor : T. Pulko. [Accessed 30 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=83140
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:21.09.2022

Secondary language

Language:English
Title:Selling clothes online during the covid pandemic
Abstract:In the bachelor thesis, we will define what sales are in general, their purpose and the fundamental goal of every sale. We will also list all types of sales we know and describe how sales started in the first place. Our primary focus will be online sales, an area that flourished during covid-19. Besides explaining how the epidemic affected online sales, we will also present the advantages and disadvantages of the web. We will summarize everything and verify some of the findings with the help of a short survey, in which we will ask respondents about their shopping habits during covid-19. In my bachelor's project, I will also present major online stores, About you, Zalando, Asos, BestSecret, Farfetch and Emporium.
Keywords:covid-19 pandemic, clothes, online stores, social media, online advertising


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