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Title:
Nativno oglaševanje na družbenih omrežjih : diplomsko delo
Authors:
ID
Varga, Lara
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
ID
Pavlič, Jani
(Comentor)
Files:
UN_Varga_Lara_2022.pdf
(3,40 MB)
MD5: D21DD086AB27B7B3C5FB54D075C54A90
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomskem delu smo se ukvarjali z nativnim oglaševanjem na družbenih omrežjih. Natančneje smo raziskovali oblike nativnih oglasov na Instagramu, ki imajo veliko vlogo v oglaševalskih kampanjah. Raziskali smo, kakšna je regulativa nativnih oglasov Sloveniji, in z analizo nativnih objav na Instagramu opredelili, kakšne oblike nativnih oglasov se pojavljajo v Sloveniji. Analizirali smo objave, ki oglašujejo blagovne znamke iz prehrambne industrije v Sloveniji, natančneje živilski trgovini Spar in Lidl.
Keywords:
nativno oglaševanje
,
Instagram
,
družbena omrežja
,
vplivneži
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[L. Varga]
Year of publishing:
2022
Number of pages:
1 spletni vir (1 datoteka PDF (VI, 48 f.))
PID:
20.500.12556/DKUM-82977
UDC:
659.1:077.5(043.2)
COBISS.SI-ID:
140717315
Publication date in DKUM:
25.10.2022
Views:
675
Downloads:
101
Metadata:
Categories:
KTFMB - FERI
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:
VARGA, Lara, 2022,
Nativno oglaševanje na družbenih omrežjih : diplomsko delo
[online]. Bachelor’s thesis. Maribor : L. Varga. [Accessed 23 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=82977
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
12.09.2022
Secondary language
Language:
English
Title:
Native advertising on social media
Abstract:
In our diploma thesis we studied native advertising on social media. We researched types of native ads on Instagram, which play a big role in advertising campaigns. We researched the regulation of native advertising in Slovenia and by analysing native social media ads on Instagram, we defined types of native ads that brands use in Slovenia. We analysed social media posts that promote brands from the food industry in Slovenia, more precisely two grocery stores, Spar and Lidl.
Keywords:
native advertising
,
Instagram
,
social media
,
influencers
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