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DKUM
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Title:
Celostna grafična podoba podjetja : diplomsko delo
Authors:
ID
Pauman, Maša
(Author)
ID
Koren, Matej
(Mentor)
More about this mentor...
Files:
UN_Pauman_Masa_2022.pdf
(1,85 MB)
MD5: 8B9C2CB1102337FE49D10C9F6065437B
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Cilj diplomskega dela je bil razvoj popolnoma nove celostne grafične podobe za podjetje Konting, Nevenka Klemenčič s.p., ki se ukvarja z računovodstvom, knjigovodstvom, finančnim, davčnim, poslovnim in kadrovskim svetovanjem. Diplomsko delo predstavlja postopek nastanka celostne grafične podobe skozi teoretični kot tudi praktični del. V teoretičnem delu je predstavljena vizualna komunikacija, podrobneje pa oblikovanje, načela oblikovanja ter elementi oblikovanja, ki so v oblikovanju nepozabljivi in jih mora oblikovalec dobro poznati. Prav tako je predstavljeno še grafično oblikovanje, saj v tej diplomski nalogi igra pomembno vlogo. V zadnjem delu je predstavljen in prikazan proces nastanka celostne grafične podobe podjetja. Ustvarila sem logotip, pri čemer sem upoštevala znanje, pridobljeno v teoretičnem delu. Podjetju sem oblikovala osnovne tiskovine in promocijske izdelke.
Keywords:
celostna grafična podoba
,
grafično oblikovanje
,
logotip
,
tipografija
,
vizualna komunikacija
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Pauman]
Year of publishing:
2022
Number of pages:
1 spletni vir (1 datoteka PDF (VIII, 53 f.))
PID:
20.500.12556/DKUM-82956
UDC:
766:659.12(043.2)
COBISS.SI-ID:
139664643
Publication date in DKUM:
25.10.2022
Views:
806
Downloads:
212
Metadata:
Categories:
KTFMB - FERI
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:
PAUMAN, Maša, 2022,
Celostna grafična podoba podjetja : diplomsko delo
[online]. Bachelor’s thesis. Maribor : M. Pauman. [Accessed 23 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=82956
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
12.09.2022
Secondary language
Language:
English
Title:
Corporate identity of a brand
Abstract:
The purpose of this diploma thesis was to develop a completely new brand identity for the company Konting, Nevenka Klemenčič s.p., which deals with accounting, bookkeeping, financial, tax, business and human resources consulting. The diploma thesis consists of the process of creating a brand identity through the theoretical as well as practical part. In the theoretical part, visual communication is presented and in more detail design, design principles and design elements, which are unforgettable in design and must be well known by the designer. Graphic design is also presented, as it plays an important role in this diploma thesis. In the last part, the process of creating a brand identity is presented and shown. I created the logo, taking into account the knowledge gained in the theoretical part. I designed basic printed materials and promotional products for the company.
Keywords:
corporate identity
,
graphic design
,
logo
,
typography
,
visual communication
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