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Title:Digitalizacija prodaje športnih oblačil
Authors:ID Bochl, Jaka (Author)
ID Rajkovič, Uroš (Mentor) More about this mentor... New window
ID Kljajić Borštnar, Mirjana (Comentor)
Files:.pdf VS_Bochl_Jaka_2022.pdf (2,35 MB)
MD5: EDA2ECD1A4BBE89DD52668D85AACD38F
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Obravnavamo problematiko reševanja potreb potrošniške družbe, ki vse bolj strmi k unikatnim, okolju prijaznim, a vseeno modernim izdelkom ali storitvam. Rešitev smo našli v novem idejnem podjetju Bullzy, v sklopu katerega bi s spletno trgovino, ki predstavlja orodje za najbolj razširjen način kupovanja, trgu predstavili izdelke iz bambusovih vlaken. Namen diplomskega dela je raziskati spletno prodajo, se seznaniti z delovanjem in postaviti spletno trgovino, ki bo hkrati funkcionalna, pregledna in tako uporabnikom kot skrbniku enostavna za uporabo. V teoretičnem delu smo s pomočjo pregleda literature opredelili pojem spletne prodaje, spletne trgovine in preučili sisteme za upravljanje spletnih vsebin, navedli vrste platform in se bolj podrobno seznanili z delovanjem platforme WordPress. V praktičnem delu pa smo na osnovi pridobljenih znanj postavili spletno trgovino za idejno podjetje Bullzy, ki bo ponujalo nakup športnih oblačil iz bambusovih vlaken. Spletno trgovino smo izdelali na lokalnem strežniku XAMPP, v platformi WordPress, v sklopu katere smo v nadzorni plošči namestili sistem, izbrali želeno temo in vtičnike ter s pomočjo vizije in poslanstva idejnega podjetja oblikovali vsebino spletne trgovine.
Keywords:spletna prodaja, spletna trgovina, WordPress, blagovna znamka
Place of publishing:Maribor
Year of publishing:2022
PID:20.500.12556/DKUM-82690 New window
COBISS.SI-ID:125575427 New window
Publication date in DKUM:14.10.2022
Views:543
Downloads:48
Metadata:XML DC-XML DC-RDF
Categories:FOV
:
BOCHL, Jaka, 2022, Digitalizacija prodaje športnih oblačil [online]. Bachelor’s thesis. Maribor. [Accessed 13 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=82690
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:30.08.2022

Secondary language

Language:English
Title:Digitalization of sports wear sale
Abstract:We are addressing the problem of solving the needs of a consumer society, which is increasingly staring at unique, environmentally friendly but still modern products or services. The solution was found in the new company Bullzy, where we would present bamboo fibre products to the market with an online shop, which is a tool for the most widely used purchasing method. The purpose of the thesis is to explore online sales, familiarize yourself with the operation and set up an online store that will be functional, transparent and easy to use as an administrator. In the theoretical part, we defined the concept of online sales, online shops and examined web content management systems, listed types of platforms and became more detailed about the functioning of the WordPress platform through a literature review. In practical work, on the basis of the knowledge gained, we set up an online shop for the idea company Bullzy, which will offer the purchase of sportswear from bamboo fibers. The online store was created on the XAMPP local server, on the WordPress platform, in which we installed the system in the control panel, selected the desired theme and plug-ins, and with the help of the vision and mission of the conceptual company we designed the content of the online store.
Keywords:online sales, online store, WordPress, brand


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