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Title:Razvoj oglaševalske akcije za zavetišče za pse (azil prijatelji Čakovec) : diplomsko delo
Authors:ID Mauko, Tea (Author)
ID Koren, Matej (Mentor) More about this mentor... New window
Files:.pdf UN_Mauko_Tea_2022.pdf (2,53 MB)
MD5: 716B0DC65D90224CF1AE520470CFBAF0
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Cilj diplomskega dela je razvoj kreativne oglaševalske kampanje za pasje zavetišče Azil Prijatelji Čakovec. Diplomsko delo raziskuje proces oblikovanja oglaševalske akcije ter skozi teoretični in praktični del prinaša rešitev oblikovalske problematike. V teoretičnem delu je najprej raziskano, kaj je oglaševanje, podani so njegovi cilji in opisana zgodovina, nato pa so proučeni koraki razvoja dobre oglaševalske akcije. Ker je poznavanje vizualnega komuniciranja nujno za razvoj dobrega oglasa, delo predstavi tudi vizualno komunikacijo na splošno. V praktičnem delu diplomskega dela sta prikazani konkretna rešitev in zasnova oglaševalske akcije. Ustvarjeni so bili oglasi, ki učinkovito komunicirajo s ciljno publiko. Pri oblikovanju je bilo upoštevano pridobljeno znanje iz teoretičnega dela.
Keywords:oglaševanje, oglaševalska akcija, medij, vizualna komunikacija
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[T. Mauko]
Year of publishing:2022
Number of pages:1 spletni vir (1 datoteka PDF (IX, 53 f.))
PID:20.500.12556/DKUM-82615 New window
UDC:659.12(043.2)
COBISS.SI-ID:133796611 New window
Publication date in DKUM:21.10.2022
Views:897
Downloads:41
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
MAUKO, Tea, 2022, Razvoj oglaševalske akcije za zavetišče za pse (azil prijatelji Čakovec) : diplomsko delo [online]. Bachelor’s thesis. Maribor : T. Mauko. [Accessed 23 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=82615
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:26.08.2022

Secondary language

Language:English
Title:Development of advertising campaign for dog shelter (asylum friends Čakovec)
Abstract:The purpose of the diploma thesis is the development of a creative advertising campaign for the dog shelter Asylum Friends Čakovec. The diploma thesis explores the process of creating an advertising campaign and, through the theoretical and practical part, brings a solution to the design problem. In the theoretical part, we first investigate what advertising is, its goals and history, and then we examine the steps of developing a good advertising campaign. Since knowledge of visual communication is essential for the development of a good advertisement, we will also present visual communication in general. In the practical part of the thesis, a concrete solution and design of the advertising campaign is presented. We have created ads that communicate effectively with the target audience. In the design, we took into account the knowledge gained from the theoretical work.
Keywords:advertising, advertising campaign, medium, visual communication


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