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DKUM
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Title:
Marketinško komuniciranje
Authors:
ID
Habjanič, Sara
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
VS_Habjanic_Sara_2022.pdf
(3,07 MB)
MD5: 1F6868F8A0022D3F03BC35608F8E5470
Language:
Slovenian
Work type:
Diploma project paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Uspešna marketinška komunikacija je pomembna za uspešno delovanje vsakega podjetja. Prinaša prepoznavnost izdelkov, vodi k večji prodaji in večjemu dobičku. V podjetjih je vse večji poudarek na marketinški komunikaciji s podporo digitalnih medijev. Družbena omrežja so postala del našega vsakdana. V podjetju MeWoodYou se zavedajo, da z uporabo družbenih omrežij in dobro načrtovano marketinško komunikacijo lahko lažje dosežejo zastavljene cilje. Glavno omrežje, ki ga podjetje uporablja je Instagram, kjer redno ohranjajo stike s svojimi odjemalci. Pri uporabi marketinških orodij se osredotočajo predvsem na oglaševanje in pospeševanje prodaje. Vodja podjetja je njegov ustanovitelj Nino Novak, ki je znamko zasnoval in razvil s pomočjo Instagrama.
Keywords:
marketinško komuniciranje
,
digitalni mediji
,
družbena omrežja
,
Instagram
,
MeWoodYou
Place of publishing:
[Maribor]
Publisher:
S. Habjanič
PID:
20.500.12556/DKUM-81661
UDC:
659.3/.4
COBISS.SI-ID:
123279619
Publication date in DKUM:
28.09.2022
Views:
632
Downloads:
156
Metadata:
Categories:
EPF
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:
HABJANIČ, Sara, no date,
Marketinško komuniciranje
[online]. Bachelor’s thesis. Maribor : S. Habjanič. [Accessed 17 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=81661
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Licences
License:
CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nd/4.0/
Description:
Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:
06.05.2022
Secondary language
Language:
English
Title:
Marketing communication
Abstract:
Successful marketing communication is important for the successful operation of any company. It increases the recognizability of products, leads to increased sales and greater profit. Companies are placing a growing emphasis on marketing communication supported by digital media. Social media have become a part of our daily lives. The company MeWoodYou realizes that by using social media sites and well-planned marketing communication, it can achieve the set goals more easily. The main site used by the company is Instagram, where it maintains regular contacts with clients. The company's use of marketing tools focuses mostly on advertising and sales promotion. The company is managed by its founder Nino Novak, who has designed the brand and developed it with the aid of Instagram.
Keywords:
marketing communication
,
digital media
,
social media sites
,
Instagram
,
MeWoodYou
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