Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
Digitalno oglaševanje oblačil na družbenih omrežjih
Authors:
ID
Križanec, Tjaša
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
UN_Krizanec_Tjasa_2022.pdf
(1,50 MB)
MD5: D122502AA6B15AF98E6AB88A494C53B7
PID:
20.500.12556/dkum/73cb05a5-e676-4d15-9a72-f5c28d97e69c
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Družbena omrežja dandanes uporabljajo skoraj vsi, od rosno mladih otrok pa tudi do upokojencev. In na družbenih omrežjih dan za dnem vidimo, opazimo, preskočimo oglase, ki nam jih le-ta ponujajo. Naloga podjetij je, da svoje napore vlagajo v digitalno oglaševanje na družbenih omrežjih. Tako postajajo prepoznavni in s pomočjo različnih naprednih funkcij, ki jih ponujajo platforme družbenih omrežjih, ustvarjajo konkurenčno vrednost. Tudi glede oblačil obstaja mnogo predpisanih oblik oglaševanj. Pomembno je, da podjetje za določeno ciljno skupino uporabi pravilno orodje oglaševanja. Ne smemo pa pozabiti na modne vplivneže, ki lahko nevede zelo pomagajo pri prepoznavnosti podjetja in njegove blagovne znamke. Ljudem so modni vplivneži bližje, bolj domači in pogosteje zaupajo raje njim kot pa samim podjetjem. Pomembno je tudi, da je vplivnež oseba, ki pozna podjetje in njegov izdelek ter je vešča vseh orodij, ki jih ponujajo družbena omrežja. S pomočjo raziskave smo ugotovili, da ljudje, kljub temu da ne sledijo vplivnežem, verjamejo, da postavljajo trende v sodobni družbi. Ugotovili smo tudi, da velika večina preživi na družbenih omrežjih od 2 do 3 ure na dan. Zato je resnično pomembno, da so ljudje pozorni na vsebino, ki jo gledajo, podjetja pa, da v množici informacij naredijo oglas, ki bo atraktiven in privlačen za uporabnike družbenih omrežij.
Keywords:
digitalno oglaševanje
,
oblačila
,
družbena omrežja
,
modni vplivneži
,
potrošniki
Place of publishing:
[Maribor
Publisher:
T. Križanec
Year of publishing:
2022
PID:
20.500.12556/DKUM-81633
UDC:
659.1:004.774.1
COBISS.SI-ID:
115114243
Publication date in DKUM:
12.07.2022
Views:
829
Downloads:
194
Metadata:
Categories:
EPF
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
KRIŽANEC, Tjaša, 2022,
Digitalno oglaševanje oblačil na družbenih omrežjih
[online]. Bachelor’s thesis. Maribor : T. Križanec. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=81633
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Similar works from our repository:
Dedni rak dojk in/ali jajčnikov
Zgodnje odkrivanje raka dojk
Management of BRCA positive ovarian breast cancer
Dedni rak
Onkološko genetsko svetovanje za dedni rak dojk in/ali jajčnikov - 4 letne izkušnje Skupine za Onkološko genetsko svetovanje
Similar works from other repositories:
Vloga medicinske sestre pri genetskem svetovanju dednega raka dojke
Osveščenost žensk o preventivnih pregledih dojk
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
02.05.2022
Secondary language
Language:
English
Title:
Digital clothing advertising on social media
Abstract:
Today social networks are used by almost everyone, from very young children to retirees. And on social networks, day after day, we notice and skip the ads offered to us by social networks. The task of companies is to invest their efforts in digital advertising on social networks. In this way, they will become recognizable and will create competitive value with the help of various advanced features offered by social networking platforms. There are also many prescribed forms of advertising regarding clothing. It is important that the company uses the right advertising tool for a specific target group. However, we must not forget the fashion influencers, who can unknowingly help a lot in the recognition of a company and its brand. Fashion influencers are closer to people, domestic and trust them more often than companies themselves. It is also important that the influencer is a person who knows the company, its product and is skilled in all the tools offered by social networks. With the help of research, we found that people, despite not following influential people, believe that they are setting trends in modern society. We also found that the vast majority spend 2 to 3 hours a day on social media. Therefore, it is really important that people pay attention to the content they watch, and that companies make an ad in the mass of information that will be attractive and appealing to social media users.
Keywords:
digital advertising
,
clothes
,
social media
,
fashion influencers
,
consumers
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
