Primerjava orodij za izdelavo spletnih in mobilnih trgovin

Vogrinc, Kristjan

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Title:	Primerjava orodij za izdelavo spletnih in mobilnih trgovin
Authors:	ID Vogrinc, Kristjan (Author) ID Perko, Igor (Mentor) More about this mentor...
Files:	MAG_Vogrinc_Kristjan_2022.pdf (2,19 MB) MD5: 36E1AFA1A7760F4B512F7E74782DE173 PID: 20.500.12556/dkum/20ac8683-9c48-42ba-8642-95feef23d671
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	EPF - Faculty of Business and Economics
Abstract:	Majhna podjetja se srečujejo s problemi kadra in pomanjkanja tehničnega znanja na področju spletnih in mobilnih trgovin. Pogosto tudi nimajo na voljo ustreznega kapitala in sredstev za razvoj spletne in mobilne trgovine po naročilu. S pomočjo teh orodij lahko izdelajo preproste, a kvalitetne in funkcionalne spletne in mobilne trgovine, ki jim brez posebnega tehničnega znanja omogočajo popoln nadzor nad njihovo spletno prodajo. Ključni dejavnik, ki je skupen vsem primerjanim orodjem, je možnost mobilnega poslovanja, ki ga lahko spletna platforma doseže na več načinov. Na podlagi pregleda literature smo oblikovali enakovredne kriterije na podlagi zahtev, ki jih imajo majhna podjetja do orodij za izdelavo spletnih in mobilnih trgovin. Ti kriteriji pokrivajo tudi glavne problematike majhnih podjetij, ki se po vrednosti kapitala ne morejo soočiti s stroški, ki so denimo zanemarljiva velikim podjetjem in multinacionalkam. Primerjana orodja so na voljo bodisi brezplačno ali proti plačilu, katero je praviloma nižje od običajnih stroškov razvoja programske opreme po naročilu. Vsako izmed obravnavanih orodij smo opisno analizirali in ocenili po lastni presoji, kot tudi na podlagi mnenj strokovnjakov in uporabniških izkušenj, ki smo jih zasledili v različnih virih. Ocene smo nato primerjali in izbrali najboljše orodje za izdelavo spletnih in mobilnih trgovin za majhna podjetja. Naš cilj je, da se s pomočjo tega dela lahko majhno podjetje odloči, katero izmed primerjanih orodij jim najbolj ustreza na podlagi enakovrednih presojevalnih kriterijev in rezultatov naše primerjave.
Keywords:	CMS, spletne trgovine, mobilne trgovine, SEO, SEM
Place of publishing:	[Maribor
Publisher:	K. Vogrinc
Year of publishing:	2022
PID:	20.500.12556/DKUM-81493
UDC:	004.774.6
COBISS.SI-ID:	110302979
Publication date in DKUM:	02.06.2022
Views:	599
Downloads:	87
Metadata:
Categories:	EPF
:	VOGRINC, Kristjan, 2022, Primerjava orodij za izdelavo spletnih in mobilnih trgovin [online]. Master’s thesis. Maribor : K. Vogrinc. [Accessed 25 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=81493 Copy citation

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Licences

License:	CC BY 4.0, Creative Commons Attribution 4.0 International

Link:	http://creativecommons.org/licenses/by/4.0/
Description:	This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:	01.04.2022

Secondary language

Language:	English
Title:	Tools for online and mobile stores design comparison
Abstract:	Small businesses face staffing problems, limited finance resources, and a lack of technical knowledge, limiting their capacity to design online and mobile stores. In this thesis, we examined several tools with which you can create simple, high-quality online and mobile stores. We focused in examining if these tools can meet the requirements and expectations of small businesses. This would provide them a complete control over their online sales without the need to address special technical features. A key factor, together with all the comparison tools, is the possibility of executing mobile sales, which an online platform can achieve in several ways. Based on the literature review, we developed a holistic set of criteria focusing on the requirements of small business for tools to building online and mobile stores. These criteria cover the main issues of small businesses, which in terms of capital value cannot face costs that are negligible for large companies and multinationals. Tools invoked in the research are available either for free or for a fee, which is usually lower than the usual cost of custom software development. Each of the considered tools was descriptively analysed and evaluated according to the latest assessment, based on the authors expertise, as well as according to user experience feedback, which we found in various sources. We then compared the tools according to the small business criteria set and ranged online and mobile store tools for a small business. With the help of this work, we will provide support to small companies in taking a decision to design online and mobile stores and to decide, which of the comparative tools best suits them based on criteria invoked in the provided comparison analysis.
Keywords:	CMS, e-commerce, m-commerce, SEO, SEM

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