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DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
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Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
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Title:
Zeleno zavajanje : magistrsko delo
Authors:
ID
Furman, Margareta
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
ID
Pucer, Matevž
(Comentor)
Files:
MAG_Furman_Margareta_2021.pdf
(1,98 MB)
MD5: 8D1BA954EBE37D8409B37C4EF33B52F5
PID:
20.500.12556/dkum/dfb9b52a-1194-4277-86d7-a580d3cbf690
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V magistrskem delu je obravnavano zeleno zavajanje, ki dokazano škodljivo vpliva na podobo blagovne znamke ali organizacije. Proučili smo vrste zavajanj in njihov vpliv na odnos do zelenega oglaševanja. Opredelili smo zelenega potrošnika in ugotovili, kako prepoznava zavajanja. V empiričnem delu smo raziskovali, ali študenti Univerze v Mariboru prepoznavajo zeleno zavajanje v oglaševanju. Ugotovili smo, da študentje na splošno dobro prepoznavajo različne vrste zavajanja in tudi navajajo prave razloge za takšno odločitev.
Keywords:
zeleno zavajanje
,
zeleni skepticizem
,
okoljske trditve
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[M. Furman]
Year of publishing:
2021
Number of pages:
1 spletni vir (1 datoteka PDF (VII, 90 f.))
PID:
20.500.12556/DKUM-80855
UDC:
659.113.8:502.12(043.2)
COBISS.SI-ID:
97468163
Publication date in DKUM:
16.12.2021
Views:
959
Downloads:
275
Metadata:
Categories:
KTFMB - FERI
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:
FURMAN, Margareta, 2021,
Zeleno zavajanje : magistrsko delo
[online]. Master’s thesis. Maribor : M. Furman. [Accessed 23 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=80855
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
01.11.2021
Secondary language
Language:
English
Title:
Greenwashing
Abstract:
The theme of the master's thesis is greenwashing and its proven damaging effect on the image of a brand or organization. The types of misrepresentations and their effect on the green advertising were examined. The green consumer was defined and its recognition of deception. In the empirical part, we investigated whether the students at the University of Maribor recognize green deception in advertising. We found out that students generally recognize different types of deception well and state the real reasons for such a decision.
Keywords:
greenwashing
,
green skepticism
,
environmental claims
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