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Title:
Oglaševalna fotografija na družbenem omrežju Facebook : diplomsko delo
Authors:
ID
Duh, Aljaž
(Author)
ID
Družovec, Marjan
(Mentor)
More about this mentor...
ID
Pucer, Matevž
(Comentor)
Files:
UN_Duh_Aljaz_2021.pdf
(1,84 MB)
MD5: 764A5C024C7F563CE91105888380A4BD
PID:
20.500.12556/dkum/b7e6db04-a4db-428a-9aac-7b6dc66ba07a
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Oglaševanje na družbenih omrežjih je postalo zelo pomembno, saj je aktivnost uporabnikov na njih pogosta. Največje družbeno omrežje Facebook omogoča oglaševalcem kreativne načine za izdelavo oglasa, ki je sestavljen iz raznih elementov. Največji poudarek je podan na oglaševalni fotografiji. V tej raziskavi se je postavilo vprašanje kako pomembna je za uporabnike Facebooka fotografija v oglasu in kateri element v oglaševalni fotografiji je najbolj privlačen. Preko ankete se je ugotovilo, da je oglaševalna fotografija aktivnemu uporabniku Facebooka zelo pomembna, saj so v večini izbrali fotografijo kot razlog za izbor.
Keywords:
Družbena omrežja
,
oglaševalna fotografija
,
oglasi
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[A. Duh]
Year of publishing:
2021
Number of pages:
VIII, 49 str.
PID:
20.500.12556/DKUM-80696
UDC:
[621.113:77.04]:077.5(043.2)
COBISS.SI-ID:
89212163
Publication date in DKUM:
19.10.2021
Views:
1057
Downloads:
97
Metadata:
Categories:
KTFMB - FERI
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:
DUH, Aljaž, 2021,
Oglaševalna fotografija na družbenem omrežju Facebook : diplomsko delo
[online]. Bachelor’s thesis. Maribor : A. Duh. [Accessed 4 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=80696
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Licences
License:
CC BY-NC-SA 4.0, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-sa/4.0/
Description:
A Creative Commons license that bans commercial use and requires the user to release any modified works under this license.
Licensing start date:
29.09.2021
Secondary language
Language:
English
Title:
Advertising photography on social media Facebook
Abstract:
On social media, advertising has become very important because of frequent activity. The biggest social media Facebook enables advertisers creative ways on creating an ad, which is consisted from various elements. There is mostly emphasis on advertising photography. Questions were asked in this research stating how important is photography in advertisement and which elements are the most appealing. Through the survey it was discovered that advertising photography is very important for an active Facebook user because photography was picked as a reason in the majority.
Keywords:
Social media
,
advertising photography
,
advertisement
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