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DKUM
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Title:
Celostna grafična podoba na primeru podjetja Kvaliteta d.o.o. : diplomsko delo
Authors:
ID
Škrlec, Rebeka
(Author)
ID
Udir Mišič, Katja
(Mentor)
More about this mentor...
Files:
UN_Skrlec_Rebeka_2021.pdf
(4,84 MB)
MD5: AE5E7A94B321B11CF286131DCEDBB997
PID:
20.500.12556/dkum/e2021104-87f6-4332-89da-9894a1848fdb
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Celostna grafična podoba podjetja je zelo pomembna, saj vpliva na prvi vtis, ki ga naredi podjetje. Cilj je, da si ga potrošniki zapomnijo, zato mora biti unikaten in preprost, vendar dovolj kompleksen, da je opazen. Zajemati mora bistvo organizacije, ki jo predstavlja. Diplomsko delo smo razdelili na teoretični in praktični del. V teoretičnem delu smo preučili proces kreiranja logotipa, uporabo, pomen in učinkovitost izbranih barv ter različne vrste tipografij. V praktičnem delu smo teoretične ugotovitve uporabili na primeru nove grafične podobe podjetja Kvaliteta d.o.o. in preučili dosedanjo. V okviru praktičnega dela smo pred procesom ustvarjanja nove podobe analizirali tudi podobo konkurence. Za izbrano podjetje smo izdelali promocijski material in osnovne komunikacijska sredstva (vizitke, pisemska ovojnica in dopisni list).
Keywords:
celostna grafična podoba
,
logotip
,
grafično oblikovanje
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[R. Škrlec]
Year of publishing:
2021
Number of pages:
VII, 46 str.
PID:
20.500.12556/DKUM-80608
UDC:
655.26(043.2)
COBISS.SI-ID:
87421699
Publication date in DKUM:
18.10.2021
Views:
1019
Downloads:
100
Metadata:
Categories:
KTFMB - FERI
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ŠKRLEC, Rebeka, 2021,
Celostna grafična podoba na primeru podjetja Kvaliteta d.o.o. : diplomsko delo
[online]. Bachelor’s thesis. Maribor : R. Škrlec. [Accessed 17 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=80608
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
22.09.2021
Secondary language
Language:
English
Title:
Visual identity in the case of the company Kvaliteta d.o.o.
Abstract:
Visual identity of a company is very important as it affects the first impression the company makes. The goal is for consumers to remember it, so it needs to be unique and simple, but complex enough to be noticeable. It must capture the essence of the organization it represents. This diploma thesis was divided into two parts. We studied the process of creating a logo, the use, meaning and effectiveness of selected colors and different types of typography. We created a new visual identity of the company Kvaliteta d.o.o. and analyzed the existing visual identity of the selected company. We also analyzed the visual identity of the competitive companies. We designed promotional material and corresponding but unique and creative business card, envelope and letterhead.
Keywords:
visual identity
,
logo
,
graphic design
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