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Title:Učinkovita strategija digitalnega marketinga na primeru gostinskega podjetja : diplomsko delo
Authors:ID Grgić, Anita (Author)
ID Močnik, Dijana (Mentor) More about this mentor... New window
Files:.pdf UN_Grgic_Anita_2021.pdf (1,80 MB)
MD5: E7EF383E8F4C5B9A0CCEF80759A2C5C0
PID: 20.500.12556/dkum/d61dfdbc-1bd8-434f-8dfa-0ec6ff696be2
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V diplomskem delu Učinkovita strategija digitalnega marketinga na primeru gostinskega podjetja smo obravnavali teorijo digitalnega marketinga in digitalno marketinško strategijo na praktičnem primeru. Preučevali smo že opravljene raziskave s področja marketinga ter uporabo inovativnih metod in tehnik v praksi. Analizirali smo digitalni marketing podjetja LH-G, d. o. o., in pripravili strategijo digitalnega marketinga z namenom, da podjetje optimizira prepoznavnost svoje znamke ter izboljša prodajo. V prvem delu smo predstavili osnove digitalnega marketinga, njegove elemente in prednosti. V drugem delu smo analizirali marketing na družbenih omrežjih ter spletni strani, pripravili predlog marketinške strategije, ki zajema družbena omrežja, spletno stran in e-mail marketing, in analizirali rezultate lastne raziskave. Podali smo predloge za nadaljnje raziskovanje uporabnosti digitalnega marketinga za gostinsko podjetje.
Keywords:digitalni marketing, družbena omrežja, digitalna marketinška strategija
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[A. Grgić]
Year of publishing:2021
Number of pages:IX, 67 str.
PID:20.500.12556/DKUM-80448 New window
UDC:339.138:004.774.1(043.2)
COBISS.SI-ID:96175107 New window
Publication date in DKUM:18.10.2021
Views:1178
Downloads:206
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
GRGIĆ, Anita, 2021, Učinkovita strategija digitalnega marketinga na primeru gostinskega podjetja : diplomsko delo [online]. Bachelor’s thesis. Maribor : A. Grgić. [Accessed 27 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=80448
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.09.2021

Secondary language

Language:English
Title:An effective digital marketing strategy in the case of the catering business
Abstract:The diploma, titled Effective Digital Marketing Strategy in the case of the Catering Business, explores the theory of digital marketing and digital marketing strategy through a practical case study. We examined existing research on marketing and the use of innovative methods and techniques in practise. We analysed the digital marketing of LH-G d. o. o. and developed a digital marketing strategy to optimise the company's brand awareness and increase sales. In part 1, we presented the basics of digital marketing, its elements and benefits. In part 2, we analysed social media and website marketing, designed a proposal for a marketing strategy that includes social media, website, and email marketing, and analysed the results of our own research. We have made suggestions for further research on the usefulness of digital marketing for the hospitality industry.
Keywords:digital marketing, social media, digital marketing strategy


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