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Title:Dojemanje ciljnega oglaševanja s strani mladih uporabnikov družbenih omrežij
Authors:Jakopič, Veronika (Author)
Tomažič, Tina (Mentor) More about this mentor... New window
Pucer, Matevž (Co-mentor)
Files:.pdf UN_Jakopic_Veronika_2021.pdf (1,77 MB)
MD5: 6BEADAC9CE806CE1AF8E94A5AFD1C8E9
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Ciljno oglaševanje je vrsta oglaševanja, ki omogoča boljše doseganje ciljne skupine, saj prikazani oglasi temeljijo na podatkih o uporabnikovih interesih in značilnostih. Tej vrsti oglaševanja je dandanes izpostavljen praktično vsak uporabnik svetovnega spleta, z množično uporabo družbenih omrežij pa so ciljnemu oglaševanju najbolj izpostavljeni mladi. V teoretičnem delu so predstavljeni ciljno oglaševanje na spletu, zbiranje podatkov in problematika zasebnosti v povezavi z zbiranjem podatkov. V empiričnem delu je bila s kvantitativno metodo izvedena raziskava mladih uporabnikov družbenih omrežij. Tako je bil pridobljen vpogled v dojemanje in mišljenje mladih o ciljnem oglaševanju, kar je bil tudi glavni namen diplomskega dela.
Keywords:ciljno oglaševanje, družbeno omrežje, dojemanje, mladi
Year of publishing:2021
Source:Maribor
Views:79
Downloads:6
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:KTFMB - FERI
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:08.09.2021

Secondary language

Language:English
Title:The Perception of Targeted Advertising by Young Users of Social Networks
Abstract:Targeted advertising is a type of advertising that allows a better reach of the target audience, as the displayed advertisements are based on information about user's interests and characteristics. Today, practically every user of the World Wide Web is exposed to this type of advertising; furthermore, with the mass use of social networks young people are the most susceptible to targeted advertising. The theoretical part presents targeted online advertising, data collection, and the problem of privacy in connection with data collection. In the empirical part, research of young users of social media networks was carried out with a quantitative method. This provided insight into the perception and thinking of young people about targeted advertising, which was also the main purpose of the thesis.
Keywords:targeted advertising, social media, perception, youth


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