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DKUM
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Title:
Celostna grafična podoba lastnega podjetja : diplomsko delo
Authors:
ID
Trajkoska, Hristina
(Author)
ID
Koren, Matej
(Mentor)
More about this mentor...
Files:
UN_Trajkoska_Hristina_2021.pdf
(2,05 MB)
MD5: 9830452B1FF3FA2D8FB00407A7EECD7D
PID:
20.500.12556/dkum/b202a479-4ed7-4aa5-98d8-1cb7a04aaba8
UN_Trajkoska_Hristina_2021.zip
(22,89 MB)
MD5: FCBFF3FBCEF6D829510BC7899EEBD0AA
PID:
20.500.12556/dkum/083f3ce5-4072-4055-8f57-d0338660c5dd
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Naš cilj diplomskega dela je bil razvoj učinkovite celostne grafične podobe lastnega podjetja Feelingran, ki je družinsko podjetje, ki se ukvarja z izdelavo filigranskega nakita. Diplomsko delo raziskuje in pojasnuje proces oblikovanja celostne grafične podobe, ki skozi teoretični in praktični del predstavlja rešitev oblikovalske problematike. V teoretičnem delu smo najprej predstavili oblikovanje na splošno, njegov namen, grafično oblikovanje in kategorije grafičnega oblikovanja. Nato smo opredelili pomen vizualnega komuniciranja in pojasnili osnovne elemente in načela le-tega. Za konec teoretičnega dela smo obravnavali tudi vlogo grafičnega oblikovalca in proces oblikovanja vizualnih sporočil. Podrobno smo opisali tudi pomen celostne grafične podobe ter njene elemente. Naslednji del diplomskega dela predstavlja konkretno rešitev in oblikovanje celostne grafične podobe lastnega podjetja. Ustvarili smo logotip, pri čemer smo upoštevali pridobljeno znanje iz teoretičnega dela, naredili tudi konceptualne in profesionalne fotografije za prikaz nakita in promocijo ter izbrali ustrezna komunikacijska sredstva. Nato smo celostno grafično podobo aplicirali še na promocijske izdelke.
Keywords:
grafično oblikovanje
,
celostna grafična podoba
,
vizualna komunikacija
,
logotip
,
filigran
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[H. Trajkoska]
Year of publishing:
2021
Number of pages:
IX, 49 f.
PID:
20.500.12556/DKUM-79935
UDC:
659.12:655.26(043.2)
COBISS.SI-ID:
88523011
Publication date in DKUM:
18.10.2021
Views:
1105
Downloads:
168
Metadata:
Categories:
KTFMB - FERI
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:
TRAJKOSKA, Hristina, 2021,
Celostna grafična podoba lastnega podjetja : diplomsko delo
[online]. Bachelor’s thesis. Maribor : H. Trajkoska. [Accessed 23 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=79935
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
23.08.2021
Secondary language
Language:
English
Title:
Corporate identity of my own company
Abstract:
The purpose of the diploma thesis was to develop an effective corporate identity of my own company Feelingran, which is a family business that creates carefully handcrafted filigree jewelry. The diploma thesis investigates and explains the process of creating a corporate identity, which through the theoretical and practical part represents a solution to the design problem. In the theoretical part, firstly we presented design in general, its purpose, graphic design, and categories of graphic design. We then defined the importance of visual communication and explained its basic elements and principles. At the end of the theoretical part, we also discussed the role of the graphic designer and the process of creating visual messages. We also described in detail the importance of the corporate identity and its elements. The next part of the diploma thesis is a concrete solution and the creation of a corporate identity of my own company. We created a logo, considering the acquired knowledge from the theoretical part, also took professional photographs for jewelry display and promotion, and selected the appropriate communication channels. Then we applied the overall visual identity to promotional products.
Keywords:
graphic design
,
corporate identity
,
visual communication
,
logo
,
filigree
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