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Title:Dojemanje sponzoriranih objav na družbenem omrežju Instagram s strani mladih uporabnikov : diplomsko delo
Authors:ID Rušnik, Miha (Author)
ID Tomažič, Tina (Mentor) More about this mentor... New window
ID Čakš, Peter (Comentor)
Files:.pdf UN_Rusnik_Miha_2021.pdf (1,49 MB)
MD5: B38D63F3D997E9698BCBC967BFDF1BAF
PID: 20.500.12556/dkum/3e83f2b1-c740-4a82-909e-fabea8fee271
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Instagram je danes eno največjih družbenih omrežij, njegovi uporabniki so tudi mladostniki, ki nimajo veliko izkušenj z oglaševalskimi taktikami. Mladi uporabniki pogosto sledijo vplivnežem, ki nemalokrat oglašujejo izdelke in storitve, kar v njihovih objavah ni vedno jasno označeno. Zaradi narave družbenih omrežij in velikega števila mladih uporabnikov, ki na teh omrežjih preživijo veliko časa, so le-ta odlično okolje za oglaševanje. Z anketo smo raziskali, kako mladi dojemajo sponzorirane objave vplivnežev in kako se nanje odzivajo ter ugotovili, da znajo prepoznavati tovrstne objave, vendar vplivnežem glede nakupovalnih nasvetov ne zaupajo preveč.
Keywords:mladostniki, družbena omrežja, Instagram, vplivneži, oglaševanje
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[M. Rušnik]
Year of publishing:2021
Number of pages:VI, 54 str.
PID:20.500.12556/DKUM-79722 New window
UDC:004.77:659.11(043.2)
COBISS.SI-ID:95371267 New window
Publication date in DKUM:18.10.2021
Views:1202
Downloads:159
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
RUŠNIK, Miha, 2021, Dojemanje sponzoriranih objav na družbenem omrežju Instagram s strani mladih uporabnikov : diplomsko delo [online]. Bachelor’s thesis. Maribor : M. Rušnik. [Accessed 22 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=79722
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.08.2021

Secondary language

Language:English
Title:Perception of sponsored posts on the Instagram social network by young users
Abstract:Instagram is one of the largest social networks today and its users include teenagers who do not have much experience with advertising tactics yet. Such users also follow social network influencers who often advertise products and services without clearly stating it in their posts. Due to the nature of social networks and the large number of young users who spend a lot of time on such networks, these platforms are a great environment for advertising. Our survey examined how young users perceive influencers' sponsored posts and how they respond to them. It was found that young people know how to recognize such posts, but do not trust influential people too much when it comes to shopping advice.
Keywords:youngsters, social media Instagram, influencers, advertising


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