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Title:
Samopodoba žensk v kontekstu oglaševanja : diplomsko delo
Authors:
ID
Cigan, Niki
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
Files:
UN_Cigan_Niki_2021.pdf
(796,20 KB)
MD5: 96EDD0E086225BF13A4530425B6A3EA4
PID:
20.500.12556/dkum/dfd4cdc5-cbea-4ebe-951a-e0774c489240
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
V diplomski nalogi smo obravnavali pojem samopodoba in vpliv nanjo, v povezavi z oglaševanjem. Samopodoba nas spremlja od rojstva in je dolgotrajen proces. Oglaševanje lepotnih izdelkov s ''popolnimi'' modeli ima večinoma negativen vpliv na ženske, saj želijo doseči težko dosegljiv ideal. Ženske visoko cenijo žensko lepoto, ker verjamejo, da jim pomaga doseči družbeni uspeh. Pri oblikovanju samopodobe pa velikokrat igra pomembno vlogo primerjanje z drugimi, ki lahko izboljša ali pa poslabša našo samopodobo.
Keywords:
samopodoba
,
samozavest
,
množični mediji
,
oglaševanje
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[N. Cigan]
Year of publishing:
2021
Number of pages:
VI, 55 str.
PID:
20.500.12556/DKUM-79592
UDC:
659.11+159.922(043.2)
COBISS.SI-ID:
88747523
Publication date in DKUM:
18.10.2021
Views:
823
Downloads:
105
Metadata:
Categories:
KTFMB - FERI
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:
CIGAN, Niki, 2021,
Samopodoba žensk v kontekstu oglaševanja : diplomsko delo
[online]. Bachelor’s thesis. Maribor : N. Cigan. [Accessed 25 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=79592
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
27.07.2021
Secondary language
Language:
English
Title:
Women's self-image in the context of advertising
Abstract:
This thesis discusses the concept of self-image in connection to marketing, as well as the factors that affect it. Our self-image develops at birth and it is a long-term process. The advertising of beauty products on the part of “perfect” models mostly negatively influences women in their trial to achieve a hard-to-reach ideal. Women highly value female beauty since they equal it with social success. Nonetheless, comparison to other people often plays an important role in the way our self-image shapes, which can either favorably or adversely affect our self-perception.
Keywords:
self-esteem
,
self-confidence
,
mass media
,
advertising
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