| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:Spletno oglaševanje na družbenih medijih kot instrument mednarodnega trženjskega komuniciranja
Authors:ID Petrič, Maša (Author)
ID Korez Vide, Romana (Mentor) More about this mentor... New window
Files:.pdf VS_Petric_Masa_2021.pdf (1,52 MB)
MD5: 22B3646E951770D70CE5FFA22A767ED5
PID: 20.500.12556/dkum/336913cf-d932-45fd-a10a-43cdbc6bc85e
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Oglaševanje postaja del našega vsakdana. Karkoli počnemo, se bomo nekje srečali z oglasi. Najbolj učinkovito in priljubljeno je postalo oglaševanje na družbenih medijih. Lahko bi rekli, da je že vsako podjetje prisotno na družbenih medijih oziroma na njih oglašuje. V teoretičnem delu diplomskega projekta smo predstavili mednarodno trženjsko komuniciranje, komunikacijske medije in kanale ter instrumente trženjskega komunikacijskega spleta. Slednje smo nato povezali s spletnim oglaševanjem in družbenimi mediji. V empiričnem delu smo predstavili spletno oglaševanje dveh slovenskih in dveh tujih podjetij, ki delujejo na mednarodnih trgih in so iz dveh različnih panog. Nato smo opravili primerjalno analizo njihovega oglaševanja na družbenih medijih.
Keywords:mednarodno trženjsko komuniciranje, komunikacijski splet, oglaševanje, spletno oglaševanje, družbeni mediji
Place of publishing:[Maribor
Publisher:M. Petrič
Year of publishing:2021
PID:20.500.12556/DKUM-79391 New window
UDC:659.1:339
COBISS.SI-ID:80566275 New window
Publication date in DKUM:14.10.2021
Views:1117
Downloads:229
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
PETRIČ, Maša, 2021, Spletno oglaševanje na družbenih medijih kot instrument mednarodnega trženjskega komuniciranja [online]. Bachelor’s thesis. Maribor : M. Petrič. [Accessed 30 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=79391
Copy citation
  
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:22.06.2021

Secondary language

Language:English
Title:Web advertising on social media as an instrument of international marketing communication
Abstract:Advertising is becoming a part of our daily lives. Whatever we do we will meet with advertisements. By far the most effective and popular has become social media advertising. It can be said that every company is already present on social media and is advertising on them respectively. In the theoretical part of the diploma project, we presented international marketing communication, communication media and channels, and the instruments of marketing communication mix. The latter we then linked with online advertising and social media. In the empirical part, we presented online advertising of two Slovenian companies and two foreign companies that are operating at international markets and are coming from two different industries. Then we performed a comparative analysis of their advertising on social media.
Keywords:international marketing communication, communication mix, advertising, online advertising, social media


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica