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Title:Pomembnost države porekla pri nakupnem odločanju odjemalcev
Authors:ID Camlek, Maja (Author)
ID Milfelner, Borut (Mentor) More about this mentor... New window
Files:.pdf MAG_Camlek_Maja_2021.pdf (3,35 MB)
MD5: B2A3B6099163ADA4E914745BD04300F7
PID: 20.500.12556/dkum/30defee5-30f5-4932-9eb5-1c8a52b1fc46
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Namen magistrskega dela je raziskovanje nakupnih navad odjemalcev. Na nakupno odločanje vpliva več različnih dejavnikov. Različni ponudniki izdelkov in storitev se trudijo spoznati in razumeti naše nakupno vedenje. V tem delu smo raziskovali pomembnost države porekla izdelka. Zanimalo nas je predvsem, ali obstajajo razlike v pomembnosti porekla države izdelka pri nakupnem odločanju glede na demografske dejavnike. V teoretičnem delu smo najprej opredelili vedenje odjemalcev. Nato smo obravnavali teorijo nakupnega odločanja in dejavnike, ki vplivajo na nakupno odločanje. V tem poglavju smo obravnavali tudi proces in stopnje v procesu nakupnega odločanja. V naslednjem poglavju smo najprej opredelili državo porekla izdelka in dejavnike, ki vplivajo na podobo države, nato pa smo naredili še pregled raziskav na to temo. V zadnjem delu teoretičnega dela smo opisali še etnocentrizem ter vzroke za pojav etnocentrizma odjemalcev. V praktičnem delu smo želeli raziskati, koliko ljudi pred nakupom sploh preveri poreklo izdelka, in če ga, pri katerih izdelkih. Ugotoviti smo želeli tudi, ali obstajajo razlike v pomembnosti porekla izdelka glede na spol, starost, izobrazbo in prihodek. Na koncu smo želeli izmeriti in ugotoviti, ali so slovenski odjemalci v povprečju nagnjeni k etnocentrizmu in ali je etnocentrizem povezan z zaznano pomembnostjo izvora izdelka pri nakupu. V raziskavi smo ugotovili, da vsi sodelujoči v raziskavi preverijo poreklo izdelka pri vsaj enem izmed naštetih izdelkov. Med demografskimi dejavniki smo uspeli dokazati, da obstajajo razlike glede pomembnosti porekla izdelka samo med starostnimi skupinami. Ugotovili smo tudi, da slovenski odjemalci v povprečju niso nagnjeni k etnocentrizmu ter da obstaja povezava med etnocentrizmom in zaznano pomembnostjo države porekla izdelka.
Keywords:etnocentrizem, država porekla izdelka, vedenje odjemalcev, nakupno odločanje.
Place of publishing:[Maribor
Publisher:M. Camlek
Year of publishing:2021
PID:20.500.12556/DKUM-78468 New window
UDC:658.89:366
COBISS.SI-ID:59846403 New window
NUK URN:URN:SI:UM:DK:YYASD2OL
Publication date in DKUM:15.04.2021
Views:1259
Downloads:181
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
CAMLEK, Maja, 2021, Pomembnost države porekla pri nakupnem odločanju odjemalcev [online]. Master’s thesis. Maribor : M. Camlek. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=78468
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:08.01.2021

Secondary language

Language:English
Title:The importance of country-of-origin for customers purchase decision
Abstract:The master's thesis explores consumers' buying behaviour and patterns which are influenced by different factors and taken under closer look by various product and service providers. We were mainly interested in importance of country of origin of products in consumer decision making processes especially assessing the relationship between the country of origin according to consumers’ demographic differences. In the theoretical part we first defined consumers' buying behaviour. Later on, we described the theory of (purchase) decision-making process and factors influencing consumer behaviour and decision making process. Furthermore, we defined a country of origin term and factors that influence country image. Additionally, a consumer behaviour and related topics research overview was made. In the last section of the theoretical part we also described ethnocentrism and its causes. In the empirical part we mostly focused on how many people actually examine the country of origin before making a purchase and if so, by what products. We were also interested in relationship between the importance of country of origin in terms of demographic variables such as gender, age, education and income. Eventually, we made measurements on the level of consumer ethnocentrism in Slovenia and if it is related to the examined importance of country of origin. The empirical findings reveal that all survey participants verify country of origin in at least one of the listed products. The results demonstrated differences in importance of country of origin between age groups. Results have shown that consumers in Slovenia are not inclined to ethnocentrism and additionally, that there is a correlation between ethnocentrism and examined importance of country of origin.
Keywords:ethnocentrism, country of origin (of products), consumer buying behaviour, purchase decision-making process.


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