Your browser does not allow JavaScript!
JavaScript is necessary for the proper functioning of this website. Please enable JavaScript or use a modern browser.
|
|
SLO
|
ENG
|
Cookies and privacy
DKUM
EPF - Faculty of Business and Economics
FE - Faculty of Energy Technology
FERI - Faculty of Electrical Engineering and Computer Science
FF - Faculty of Arts
FGPA - Faculty of Civil Engineering, Transportation Engineering and Architecture
FKBV - Faculty of Agriculture and Life Sciences
FKKT - Faculty of Chemistry and Chemical Engineering
FL - Faculty of Logistic
FNM - Faculty of Natural Sciences and Mathematics
FOV - Faculty of Organizational Sciences in Kranj
FS - Faculty of Mechanical Engineering
FT - Faculty of Tourism
FVV - Faculty of Criminal Justice and Security
FZV - Faculty of Health Sciences
MF - Faculty of Medicine
PEF - Faculty of Education
PF - Faculty of Law
UKM - University of Maribor Library
UM - University of Maribor
UZUM - University of Maribor Press
COBISS
Faculty of Business and Economic, Maribor
Faculty of Agriculture and Life Sciences, Maribor
Faculty of Logistics, Celje, Krško
Faculty of Organizational Sciences, Kranj
Faculty of Criminal Justice and Security, Ljubljana
Faculty of Health Sciences
Library of Technical Faculties, Maribor
Faculty of Medicine, Maribor
Miklošič Library FPNM, Maribor
Faculty of Law, Maribor
University of Maribor Library
Bigger font
|
Smaller font
Introduction
Search
Browsing
Upload document
For students
For employees
Statistics
Login
First page
>
Show document
Show document
Title:
Prenova celostne grafične podobe turističnega podjetja : diplomsko delo
Authors:
ID
Sajko, Klemen
(Author)
ID
Duh, Matjaž
(Mentor)
More about this mentor...
Files:
UN_Sajko_Klemen_2021.pdf
(3,69 MB)
MD5: CC4B004885C748CB5CBE8BBD398F6169
PID:
20.500.12556/dkum/94b1f726-28a4-4005-87e8-730645d8e408
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Močna blagovna znamka je ključnega pomena za razlikovanje podjetja od konkurence. Velik del tega je celostna grafična podoba, ki predstavlja vizualni vidik sloga, za katerega se odloči podjetje, in osebnosti. V teoretičnem delu diplomske naloge smo se najprej osredotočili na definiranje pojma blagovne znamke, raziskovanje njene zgodovine in dejavnike, ki jo naredijo uspešno. Nato smo opredelili celostno grafično podobo, njeno vlogo v podjetju in opisali elemente grafičnega oblikovanja. Prav tako smo analizirali turistično podjetje Sajko turizem, d. o. o., grafične podobe konkurenčnih podjetij in še nekaterih drugih turističnih podjetij po svetu. Na podlagi pridobljenega znanja smo v praktičnem delu izdelali celostno grafično podobo podjetja Sajko turizem, d. o. o. Določili smo barvno paleto, tipografijo, simbol in logotip ter jih nato implementirali v komunikacijska sredstva.
Keywords:
celostna grafična podoba
,
grafično oblikovanje
,
blagovna znamka
,
marketing
,
logotip
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
[K. Sajko]
Year of publishing:
2020
Number of pages:
VIII, 67 f.
PID:
20.500.12556/DKUM-77633
UDC:
659.126(043.2)
COBISS.SI-ID:
49639171
NUK URN:
URN:SI:UM:DK:2NUZX7TQ
Publication date in DKUM:
28.01.2021
Views:
1502
Downloads:
147
Metadata:
Categories:
KTFMB - FERI
Cite this work
Plain text
BibTeX
EndNote XML
EndNote/Refer
RIS
ABNT
ACM Ref
AMA
APA
Chicago 17th Author-Date
Harvard
IEEE
ISO 690
MLA
Vancouver
:
SAJKO, Klemen, 2020,
Prenova celostne grafične podobe turističnega podjetja : diplomsko delo
[online]. Bachelor’s thesis. Maribor : K. Sajko. [Accessed 15 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=77633
Copy citation
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:
Voting is allowed only for
logged in
users.
Share:
Similar works from our repository:
Davčnopravni vidik virtualnih denarnih valut s poudarkom na bitcoinu
Virtualne valute
Digitalne valute
Konceptualni okvir za definicijo in regulacijo virtualnih valut
Odkrivanje in preprečevanje nezakonite uporabe virtualne denarne valute bitcoin
Similar works from other repositories:
Mladoletno prestopništvo
Pozitivna kriminologija
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.
Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
08.09.2020
Secondary language
Language:
English
Title:
Renovation of corporate visual identity of a travel agency
Abstract:
Strong brand is key to making a company stand out from its competition. A big part of this is corporate visual identity, which represents the visual aspect of company's style and personality. In the theoretical part of the thesis, we first focused on defining the concept of a brand, researching its history and factors that make it successful. We then defined corporate's visual identity, its role in a company, and described elements of graphic design. We also analyzed the travel company Sajko turizem d.o.o., visual identities of its competing companies and some other travel companies around the world. In the practical part of the thesis we, on basis of the acquired knowledge, created a complete visual identity of the company Sajko turizem d.o.o. We determined the color palette, typography, symbol and logo, and then implemented them in the means of communication.
Keywords:
corporate visual identity
,
graphic design
,
brand
,
marketing
,
logo
Comments
Leave comment
You must
log in
to leave a comment.
Comments (0)
0 - 0 / 0
There are no comments!
Back
