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Title:Uporaba družbenih omrežij v modelih e-poslovanja
Authors:ID Dvornik, Tina (Author)
ID Deželak, Zdenko (Mentor) More about this mentor... New window
Files:.pdf VS_Dvornik_Tina_2020.pdf (2,25 MB)
MD5: AC3753930BED0A07FBB86CFBE13DE4E6
PID: 20.500.12556/dkum/b78e736e-89ed-4233-b891-4e87c42acd09
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem projektu se osredotočamo na oglaševanje na družbenih omrežjih Facebook in Instagram. Delo je sestavljeno iz dveh delov – prvi del je teoretični in je povzet po slovenskih in angleških virih in literaturi. Drugi del pa je empirični, kjer je slikovno prikazano, kako se ustvarjajo oglasi na omenjenih dveh družbenih kanalih. V prvem delu diplomskega projekta je teoretično prikazano, kako se je splet razvijal, kakšne so napovedi za razvoj spleta, kaj vsebinsko pomeni Internet of Things oziroma internet vsega, ter kaj je e-poslovanje in katere modele poznamo. Vsebinsko je razloženo tudi, kaj so družbena omrežja in za kaj je katero omrežje namenjeno. Predstavljeno je tudi, zakaj je oglaševanje na internetu za podjetja pomembno in hkrati priročno. Da pa je oglaševanje na splošno razumljivo, pa mora podjetje, ki želi ustvarjati oglase na Facebook-u in Instagramu, razumeti, kaj pomeni marketing miks in katere so njegove sestavine. Ko se podjetje odloči za oglaševanje na spletu in na družbenih omrežjih, se mora odločiti tudi, kakšno obliko oglaševanja bo izbralo ter na katerih kanalih bo oglaševalo. V drugem oziroma v empiričnem delu diplomskega projekta je po korakih nazorno prikazano, kako se ustvarjajo oglasi na kanalu Facebook in Instagram. Slikovno je prikazano, kako se oglas ustvarja in katere vse podatke moramo izpolniti. Za oglaševanje na omenjenih družbenih omrežjih, mora podjetje imeti ustvarjen Facebook profil, preko katerega se oglas ustvari in kasneje oglašuje. Kreiranje oglasov se ureja v Facebook-ovih nastavitvah oziroma na Facebook-ovi strani ˝Upravitelj oglasov˝.
Keywords:E-poslovanje, oglaševanje na spletu, družbena omrežja, Facebook, Instagram.
Place of publishing:Maribor
Publisher:[T. Dvornik]
Year of publishing:2020
PID:20.500.12556/DKUM-76533 New window
UDC:004.7
COBISS.SI-ID:30041859 New window
NUK URN:URN:SI:UM:DK:CR6CGT7S
Publication date in DKUM:28.09.2020
Views:1060
Downloads:95
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
DVORNIK, Tina, 2020, Uporaba družbenih omrežij v modelih e-poslovanja [online]. Bachelor’s thesis. Maribor : T. Dvornik. [Accessed 20 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=76533
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:05.06.2020

Secondary language

Language:English
Title:The use of the social networks model of e-business
Abstract:The diploma project focuses on advertising on social networks Facebook and Instagram. The paper consists of two parts; the first part is theoretical and based on Slovene and English sources. The second part is empirical, and it presents how advertising is made on both above mentioned social networks. The first part of the diploma project describes the development of the World Wide Web, its future predictions, the Internet of Things, e-business, and its models. Social networks and their importance are presented. Internet advertising for companies, its importance and easy handling are also introduced. Understanding the marketing mix and its categories is crucial for successful advertising on Facebook and Instagram When a company decides for Internet advertising and advertising on social networks, it also must decide which advertising model it will choose and on which networks it will advertise. The second or the empirical part of the diploma project presents advertising on Facebook and Instagram step by step. Pictures present making of an ad and required data. A company must create a Facebook profile if it wants to advertise. Creating ads is managed in Facebook settings or on Facebook page Ads manager.
Keywords:E-business, Internet advertising, Social Networks, Facebook, Instagram.


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