| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:Ciljano oglaševanje na družbenih omrežjih : meje dopustnosti medijskega poročanja
Authors:ID Steblovnik, Kaja (Author)
ID Tomažič, Tina (Mentor) More about this mentor... New window
Files:.pdf MAG_Steblovnik_Kaja_2020.pdf (1,96 MB)
MD5: 4CBEF161854802F452F41A5533F87894
PID: 20.500.12556/dkum/1fc13e85-865e-40a3-8f4e-5e7b9c18fe4a
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Ciljano oglaševanje je metoda, ki se je v zadnjem času oglaševalci v veliki meri poslužujejo. Na družbenih omrežjih, kot sta Facebook in Instagram, obstajajo orodja, ki oglaševalcem pomagajo oblikovati oglas prilagojen posebej za ciljno skupino, tako da ta doseže čim večji efekt. Facebook in Instagram, ki ju v naši nalogi podrobneje obravnavamo, za oblikovanje ciljnih skupin uporabljata podatke, ki jih uporabniki delijo na svojih profilih. Na vsebino oglasov, ki se na družbenih omrežjih prikažejo specifičnemu uporabniku, pa vpliva tudi vedenje tega uporabnika.
Keywords:oglaševanje, družbena omrežja, zasebnost, ciljne skupine
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[K. Steblovnik]
Year of publishing:2020
Number of pages:VIII, 229 str.
PID:20.500.12556/DKUM-76059 New window
UDC:659.117:004.744.1(043.2)
COBISS.SI-ID:27105795 New window
NUK URN:URN:SI:UM:DK:M8Z059RI
Publication date in DKUM:03.07.2020
Views:1768
Downloads:177
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
STEBLOVNIK, Kaja, 2020, Ciljano oglaševanje na družbenih omrežjih : meje dopustnosti medijskega poročanja [online]. Master’s thesis. Maribor : K. Steblovnik. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=76059
Copy citation
  
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:14.04.2020

Secondary language

Language:English
Title:Targeted advertising on social media
Abstract:Targeted advetising is a method of advertising that has become very popular among advertisers in the last few years. Social media, such as Facebook and Instagram, provides advertisers with tools that help them create ads for specific groups, so they can reach maximum effect. Facebook and Instagram, the platforms we examine in detail in our thesis, use the data, that users share on their social media profiles, for creating target groups. The content of the ads specific users see on their social media is related to how the user behaves on said media.
Keywords:advertising, social media, privacy, target groups


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica