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DKUM
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Title:
Podjetniki na družbenih omrežjih
Authors:
ID
Jerković Golob, Barbara
(Author)
ID
Crnogaj, Katja
(Mentor)
More about this mentor...
Files:
UN_Golob_Barbara_2020.pdf
(752,59 KB)
MD5: DDF9CCB909A4E8B019497223D2C940BF
PID:
20.500.12556/dkum/2aa8760e-9ed1-4b23-84ab-d8ac298e1cd5
Language:
Slovenian
Work type:
Diploma project paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Podjetniki iskoriščajo prednosti družbenih omrežij pri trženju in poslovanju s tesnim in donosnim odnosom z vrstniki, partnerji in strankami. Tako je nastal sodobni poklic vplivništvo oziroma influencerstvo, ki je za mnoge mlade zanimiva karierna izbira. Vplivneži so spletni blogerji, Instagramerji in YouTuberji, ki na množice vplivajo s svojim mišljenjem, početjem in dejanji, ki jih prikazujejo na družbenih omrežjih. V diplomskem projektu smo opredelili pojme podjetništvo, podjetnik, njihove značilnosti in osebnostne lastnosti ter predstavili podjetništvo v Sloveniji. Predstavili smo najbolj priljubljena družbena omrežja, slovenske ter tuje digitalne podjetnike. V empiričnem delu diplomskega projekta smo se osredotočili na vplivneže v Sloveniji. Ugotavljali smo njihov namen uporabe družbenih omrežij, razloge za uresničenje poslovne ideje, osebnostne lastnosti, ključne dejavnike za uspeh, prednosti in slabosti podjetništva na družbenih omrežjih, ter ključna dejavnika, ki onemogočata uresičitev poslovne ideje. Rezultati kažejo, da podjetništvo na družbenih omrežjih najbolj zanima populacijo do 35 let, ki so digitalni podjetniki postali zaradi želje po neodvisnosti in samostojnosti na delovnem mestu. Digitalni podjetniki so inovativni in učinkoviti, kot ključni dejavnik za uspeh pa navajajo kreativnost ter interakcijo s sledilci. Zaključili smo, da je za razumevanje podjetnikov na družbenih omrežjih potrebno tej temi nameniti več pozornosti.
Keywords:
podjetništvo
,
podjetnik
,
digitalni podjetniki
,
vplivneži
,
družbena omrežja
Place of publishing:
Maribor
Publisher:
[B. Golob]
Year of publishing:
2020
PID:
20.500.12556/DKUM-75237
UDC:
005.2
COBISS.SI-ID:
37325571
NUK URN:
URN:SI:UM:DK:JX5SFLIM
Publication date in DKUM:
13.11.2020
Views:
1698
Downloads:
136
Metadata:
Categories:
EPF
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:
JERKOVIĆ GOLOB, Barbara, 2020,
Podjetniki na družbenih omrežjih
[online]. Bachelor’s thesis. Maribor : B. Golob. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=75237
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Licences
License:
CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nd/4.0/
Description:
Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:
30.09.2019
Secondary language
Language:
English
Title:
Social media entrepreneurs
Abstract:
Entrepreneurs are using the benefits of social media in marketing and engaging in close, lucrative relationships with peers, customers and partners. This is how the modern profession influencership has emerged, which is an interesting career choice for young people. Influencers are bloggers, Instagrammers and YouTubers, who influence the mass with their opinions and actions they display on social networks. In the degree project we defined the concepts of entrepreneurship, entrepreneur, their characteristics and personality traits and presented entrepreneurship in Slovenia. We introduced the most popular social networks, Slovenian and foreign digital entrepreneurs. In the empirical part of the degree project we focused on influencers in Slovenia. We determined their purpose of using social networks, reasons for the realization of a business idea, personality traits, key factors for success, advantages and disadvantages of entrepreneurship on social networks, and key factors that prevent the realization of a business idea. The results show that entrepreneurship on social networks is most interesting for the population under 35 who have become digital entrepreneurs due to their desire for independence and autonomy in the workplace. Digital entrepreneurs are innovative and efficient, citing creativity and interaction with trackers as a key factor for success. We concluded that more attention is needed to understand entrepreneurs on social networks.
Keywords:
entrepreneurship
,
entrepreneur
,
digital entrepreneurs
,
influencers
,
social networks
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