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Title:Preference potencialnih odjemalcev do papirne embalaže z logotipom I Feel Slovenia
Authors:ID Zidarič, Mojca (Author)
ID Mumel, Damijan (Mentor) More about this mentor... New window
Files:.pdf UN_Zidaric_Mojca_2020.pdf (1,13 MB)
MD5: EE7923AFC0D0AD89EFAC32C613027F97
PID: 20.500.12556/dkum/f28806f1-a29d-414e-bcf1-5fea7f9d09e6
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:V diplomskem projektu obravnavamo problematiko sestavin marketinškega spleta na primeru izida nove linije izdelkov z logotipom I Feel Slovenia v podjetju Papirol d.o.o. V projektu na kratko predstavimo teorijo marketinškega spleta, ki nam pomaga pri analizi njegovih komponent (izdelka, cene in prostora) na konkretnem primeru izdelkov podjetja Papirol d.o.o. Za potrebe analize preferenc odjemalcev do embalaže z logotipom I Feel Slovenia smo sestavili krajši vprašalnik in ga poslali skupini potencialnih odjemalcev, ki sedaj v podjetju Papirol d.o.o. kupujejo embalažo brez logotipa. Analiza odgovorov je pokazala, da potencialni odjemalci v pričakovani meri kažejo zanimanje za nove izdelke in prav tako, da je podjetje dobro načrtovalo dimenzije ter pakiranje izdelkov in njihovo distribucijo.
Keywords:marketinški splet, papirna embalaža, nova linija izdelkov, preference odjemalcev, študija primera
Place of publishing:Maribor
Publisher:[M. Zidarič]
Year of publishing:2020
PID:20.500.12556/DKUM-75151 New window
UDC:658.8
COBISS.SI-ID:37285635 New window
NUK URN:URN:SI:UM:DK:0MWV2ZHT
Publication date in DKUM:13.11.2020
Views:929
Downloads:25
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
ZIDARIČ, Mojca, 2020, Preference potencialnih odjemalcev do papirne embalaže z logotipom I Feel Slovenia [online]. Bachelor’s thesis. Maribor : M. Zidarič. [Accessed 22 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=75151
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:25.09.2019

Secondary language

Language:English
Title:Potential customer preferences for paper packaging with the logo I Feel Slovenia
Abstract:In this work we discuss the marketing mix that applies to the case of the new product line with the logo I Feel Slovenia in the company Papirol d.o.o. In the paper we briefly introduce the theory of the marketing mix, which guides us through the analysis of its components (product, price and place) in case of Papirol d.o.o. For the purposes of analyzing customer preferences for packaging with the I Feel Slovenia logo, we compiled a short questionnaire, which was sent to a group of current customers of Papirol d.o.o. who purchase packaging without any logo. The analysis of the answers showed that potential costumers show interest in the new products as well as that dimensions, packaging and product distribution were all well planned by the company.
Keywords:marketing mix, paper packaging, new product line, customer preferences, case study


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