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Title:Lokalni komercialni radio na družbenih omrežjih : meje dopustnosti medijskega poročanja
Authors:ID Gregorec, Katja (Author)
ID Žilič Fišer, Suzana (Mentor) More about this mentor... New window
ID Čakš, Peter (Comentor)
Files:.pdf MAG_Gregorec_Katja_2019.pdf (2,27 MB)
MD5: 277B02AD6CFBE92F123F2D34211B452D
PID: 20.500.12556/dkum/4a2c5cb2-f9de-40aa-a8e7-e9662fe130a5
 
Language:Slovenian
Work type:Master's thesis/paper
Typology:2.09 - Master's Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:V magistrskem delu želimo predstaviti, kako pomembna so družbena omrežja, v našem primeru Instagram in Facebook za »tradicionalne medije« ter za radio. Internet in z njim povezana družbena omrežja omogočajo hitro iskanje vsebin in informacij na zahtevo, zato mlajše generacije vse raje uporabljajo nove medije. Pomemben pojem, s katerim smo se ukvarjali v magistrskem delu, je pojem konvergence, ki združuje tradicionalne in nove medije. Zanimalo nas je predvsem, kako radio predstaviti na družbenih omrežjih in privabiti tudi mlajše občinstvo. Magistrsko delo je potekalo na primeru lokalnega komercialnega radia, Radia City. Radio City ima v svojem lokalnem okolju veliko stopnjo poslušanosti, vendar na družbenih omrežjih ni tako aktiven
Keywords:lokalni, komercialni, radio, družbena omrežja, Instagram, Facebook
Place of publishing:Maribor
Place of performance:Maribor
Publisher:[K. Gregorec]
Year of publishing:2019
Number of pages:VIII, 84 f.
PID:20.500.12556/DKUM-74997 New window
UDC:316.772.5(043.2)
COBISS.SI-ID:22877206 New window
NUK URN:URN:SI:UM:DK:ZJS46E78
Publication date in DKUM:22.11.2019
Views:1491
Downloads:198
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
GREGOREC, Katja, 2019, Lokalni komercialni radio na družbenih omrežjih : meje dopustnosti medijskega poročanja [online]. Master’s thesis. Maribor : K. Gregorec. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=74997
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:16.09.2019

Secondary language

Language:English
Title:Local commercial radio on social media
Abstract:In my master's thesis, I want to emphasise the importance of social media, in our case Instagram and Facebook, for the ‘older media’, the radio. The internet and the other social media tied to it, allow us to search for contents and information fast and on demand, therefore the younger generations prefer to make use of the new media. A crucial concept examined in this work is convergence, which combines old and new media. We were especially interested in how to introduce the radio on social network and make it more inviting for younger audience. This master’s thesis was based on the example of the local commercial radio, Radio City. Radio City has a high rate of listeners in its local environment, but lacks activity on social networks.
Keywords:local, commercial, radio, social media, Instagram, Facebook


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