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Title:Analiza uspešnosti prodaje podjetja mzt investicije d.o.o.
Authors:ID Sedej, Nejc (Author)
ID Iršič, Matjaž (Mentor) More about this mentor... New window
Files:.pdf UN_Sedej_Nejc_2019.pdf (990,24 KB)
MD5: 2B38A50ECBA05E21A825A8CF5B3344BF
PID: 20.500.12556/dkum/83bbc09d-a121-4a78-b666-7320298160f2
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Prodaja je ena izmed najpomebnejših aktivnosti pri delovanju podjetja. Polek ekonomskega vidika, daje organizacijam ogromno podatkov, ki so ob pravilnem analiziranju le-teh, lahko ključnega pomena za nadaljni razvoj in uspešnost podjetja. V diplomskem delu je v teoretičnem delu predstavljeno kaj je prodaja, torej opredelitev, pomen in naloge prodaje… Podamo se v natančnejšo analizo uspešnosti prodaje in predstavimo različne segmente le-te. Sledi drug del, kjer znanje teoretičnega dela prenesemo na praktičnega in sicer obravnavamo analizo uspešnosti prodaje startup podjetja, ki se ukvarja s prodajo ročnih ur. Pri analizi ugotovimo, da je za mlado podjetje analiza prodaje lahko ključnega pomena, saj so bili analizirani segmenti obsega prodaje, stroškov in dobičkonosnosti, prodajnega osebja, prodajnih cen, plačil ter zadovoljstva odjemlacev. Pri tem smo ugotovili, da prodaja niha iz meseca v mesec, da morda spletna prodaja le ni dovolj in da je potencial pri analizi določenih segmentov prodaje velik.
Keywords:analiza prodaje, ročne ure, startup, sestavine prodaje
Place of publishing:Maribor
Publisher:[N. Sedej]
Year of publishing:2019
PID:20.500.12556/DKUM-74670 New window
UDC:658.8
COBISS.SI-ID:13515804 New window
NUK URN:URN:SI:UM:DK:1MNFK0SH
Publication date in DKUM:17.12.2019
Views:1136
Downloads:91
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
SEDEJ, Nejc, 2019, Analiza uspešnosti prodaje podjetja mzt investicije d.o.o. [online]. Bachelor’s thesis. Maribor : N. Sedej. [Accessed 23 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=74670
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:03.09.2019

Secondary language

Language:English
Title:Sales performances analysis of mzt investicije d. o. o.
Abstract:Sales is one of most important activities in the company. Beside economic view, sales give organizations a lot of different data which can be crucial for further development and success of the company if they are analyzed properly. In thesis, is in theoretical part, presented what sale is, definition, meaning and tasks of the sale. Further is disccussed about sales performance analysis and segments of it. In second part the knowledge from theoretical part is transferred on practical work. There is analysed startup company that sells watches. In the analysis we find out that for a young company analysis can be crucial. We analysed every segment of sales perfomance analysis. The results show us that sales fluctuate over certain months, that online sale maybe is not enough, and thah further analysis of those segments have a big potential.
Keywords:sales analysis, watches, startup, segments of sales


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