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DKUM
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Title:
Analiza mobilnih lojalnostnih sistemov in aplikacij : magistrsko delo
Authors:
ID
Polič, Tomaž
(Author)
ID
Heričko, Marjan
(Mentor)
More about this mentor...
ID
Jurič, Simon
(Comentor)
Files:
MAG_Polic_Tomaz_2019.pdf
(938,39 KB)
MD5: BD20169314C2B296D93CA0851AAA058C
PID:
20.500.12556/dkum/53c5ca34-1418-4225-871b-73884b005ce4
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Cilj magistrskega dela je bil celovit pregled področja mobilnih programov zvestobe tako z vidika uporabnikov kot trgovcev. Predstavili smo nove možnosti, ki jih prinašajo mobilne tehnologije, in identificirali dejavnike, ki vplivajo na uspešnost in pogostost uporabe mobilnih aplikacij zvestobe. Ugotovili smo, katere funkcionalnosti so najpogosteje prisotne v aplikacijah in katere so najbolj pomembne za uporabnike. Raziskali smo vpliv demografskih razlik ter motivacijo različnih generacij za vključenost v programe zvestobe. Opisali smo, kako trgovci zbirajo podatke o uporabnikih, na kakšen način jih uporabljajo za povečanje prodaje in poudarili pomen zasebnosti in varovanja osebnih podatkov. Odgovore na zastavljena raziskovalna vprašanja smo poiskali na osnovi pregleda literature in sinteze rezultatov sorodnih raziskav in strokovnih poročil. Pripravili in izvedli smo svojo anketo med slovenskimi potrošniki ter analizirali obstoječe mobilne rešitve za programe zvestobe vseh večjih trgovcev v Sloveniji.
Keywords:
lojalnostni sistemi
,
program zvestobe
,
informacijski sistemi
,
mobilne aplikacije
,
mobilne naprave
,
trgovina
Place of publishing:
Maribor
Place of performance:
Maribor
Publisher:
T. Polič
Year of publishing:
2019
Number of pages:
[VI], 91 str.
PID:
20.500.12556/DKUM-73657
UDC:
004.5:004.86(043.2)
URN:
URN:SI:UM:DK:ULXXCE6H
COBISS.SI-ID:
22489622
NUK URN:
URN:SI:UM:DK:ULXXCE6H
Publication date in DKUM:
18.06.2019
Views:
1428
Downloads:
157
Metadata:
Categories:
KTFMB - FERI
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Vancouver
:
POLIČ, Tomaž, 2019,
Analiza mobilnih lojalnostnih sistemov in aplikacij : magistrsko delo
[online]. Master’s thesis. Maribor : T. Polič. [Accessed 22 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=73657
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
29.05.2019
Secondary language
Language:
English
Title:
Analysis of mobile loyalty systems and applications
Abstract:
The goal of this thesis was to create a comprehensive overview of mobile loyalty systems. We introduced new possibilities brought forth by mobile technologies and identified factors that influence the success and prevalence of mobile loyalty systems. We present which functionalities are the most common in the applications and which are the most important for users. We describe how demographic differences affect mobile loyalty systems and why different generations are motivated to enroll in loyalty programs. We explore how merchants collect user data and how they use it to increase revenue, and introduce concerns regarding privacy and protection of personal data. We provided the answers to the research questions based on literature reviews and the synthesis of results from related research papers. Using the comparative method, we then analyzed mobile applications of a few of the biggest merchants in Slovenia and carried out a survey on the topic of mobile loyalty systems.
Keywords:
loyalty systems
,
loyalty program
,
information systems
,
mobile applications
,
mobile devices
,
store
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