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Title:Razvoj integrirane marketinške komunikacije
Authors:Arsenijević, Goran (Author)
Vukovič, Goran (Mentor) More about this mentor... New window
Marič, Miha (Co-mentor)
Files:.pdf VS_Arsenijevic_Goran_2018.pdf (1,21 MB)
MD5: D1DC83F9D3C7D4E7BA6DE08956628AE6
 
Language:Slovenian
Work type:Bachelor thesis/paper (mb11)
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:OsredotočaNJE na marketinške komunikacije ter vse zadevne gradnike, ki na eni strani predstavljajo ključna izhodišča za razvoj komunikacije, na drugi strani pa učinkovito izvajanje le teh, upoštevajoč različne kanale ter vzpostavljanje in gradnjo odnosov. Pri razvoju modela razvoja in izvajanja IMK smo raziskali različne modele in na podlagi ugotovitev tudi razvili model, ki vključuje vsa pomembna izhodišča ter gradnike celovite komunikacije v dobi digitalne ekonomije in digitalnega potrošnika.
Keywords:Digitalna ekonomija, Integrirana marketinška komunikacije (IMC)Digitalni marketing, Analiza spletnega trga, Pozicioniranje, Razvoj komunikacije, Zagotavljanje izkušenj
Year of publishing:2018
Source:Maribor
COBISS_ID:8054035 New window
NUK URN:URN:SI:UM:DK:FUWXQSXG
Views:793
Downloads:63
Metadata:XML RDF-CHPDL DC-XML DC-RDF
Categories:FOV
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:11.09.2018

Secondary language

Language:English
Title:Developing integrated marketing communication
Abstract:Focusing on the marketing communications and all relevant building blocks, which represent key starting point for the development of communications, and on the other hand, the effective implementation of it as well, considering different channels and establishing and building relationships. Within the development of the model for establishing and implementing IMK we analysed various models and based on findings we developed a model that includes all important starting points and elements of comprehensive communication in the age of the digital economy and the digital consumer.
Keywords:Digital economy, Integrated Marketing Communications (IMC), Digital marketing, Marketplace analysis, Positioning, Communication development, Delivering the experience


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