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Title:Osebni digitalni marketing na primeru mikro podjetja za prodajo avtomobilov
Authors:ID Zebec, Tamara (Author)
ID Perko, Igor (Mentor) More about this mentor... New window
Files:.pdf UN_Zebec_Tamara_2018.pdf (952,80 KB)
MD5: E5A687F7D79B5BE6B8A1D5FD82E6EC27
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Diplomski projekt prikazuje osebni pristop v družbenih medijih v prodajnem procesu. V teoretičnem delu se osredotočamo na digitalni marketing ter na to, kako ga uspešno uvesti in izvajati. V okviru tega predstavim strategije digitalnega marketinga, kako jih zastaviti in kako formulirati. Družbeni mediji kot del digitalnega marketinga so predstavljeni v nadaljevanju. V praktičnem delu analiziram digitalne in družbene medije na primeru mikro podjetja Avto Profi d. o. o., in sicer marketinški proces in prisotnost družbenih medijev. Družbeni mediji imajo pomembno vlogo v digitalnem marketingu, medtem ko ostaja poudarek na razlikovanju med poslovnimi in privatnimi družbenimi omrežji zaposlenih. Ugotovitve raziskave lahko vplivajo na razvoj procesa digitalnega marketinga v mikro podjetjih in na pomen zasebnosti zaposlenih.
Keywords:družbeni mediji, digitalni marketing, Avto Profi d. o. o.
Place of publishing:Maribor
Publisher:[T. Zebec]
Year of publishing:2018
PID:20.500.12556/DKUM-72073 New window
UDC:339.13:004
COBISS.SI-ID:180961283 New window
NUK URN:URN:SI:UM:DK:N4HZW8VR
Publication date in DKUM:15.01.2024
Views:510
Downloads:80
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
ZEBEC, Tamara, 2018, Osebni digitalni marketing na primeru mikro podjetja za prodajo avtomobilov [online]. Bachelor’s thesis. Maribor : T. Zebec. [Accessed 20 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=72073
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Licences

License:CC BY-ND 4.0, Creative Commons Attribution-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nd/4.0/
Description:Under the NoDerivatives Creative Commons license one can take a work released under this license and re-distribute it, but it cannot be shared with others in adapted form, and credit must be provided to the author.
Licensing start date:10.09.2018

Secondary language

Language:English
Title:Personal digital marketing: a case of a car sales micro company
Abstract:The thesis elaborates on the personal input in social media in the selling process. In the theoretical part, we focus on digital marketing, how to successfully implement and practice it. In this context, we present the strategies of digital marketing and how to design it. The social media as a part of digital marketing are investigated furthermore. In the practical part, digital and social media strategies are analysed in a case of a small company, company Avto Profi d.o.o. The digital marketing processes and the social media participation are analysed. The social media role in digital marketing is strongly supported, while the emphasis remains on the separation of the personal and business social media use by the employees. The research results can have an impact on the development of digital marketing processes in small companies and on the value for the employees’ private lives.
Keywords:social media, digital marketing, Avto Profi d.o.o.


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