| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font

Show document Help

Title:Primernost rešitve za upravljanje odnosov s strankami za majhno podjetje: analiza primera
Authors:ID Jurkovič, Urška (Author)
ID Perko, Igor (Mentor) More about this mentor... New window
Files:.pdf UN_Jurkovic_Urska_2018.pdf (1,16 MB)
MD5: 170A363EE1398D0A1726B79B650DFEC0
PID: 20.500.12556/dkum/2c22151a-f0cd-4b95-aa52-fdb0b82dc67a
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Zaradi velikega števila podjetji so morala podjetja spremeniti svoje poslovanje če so hotela na trgu ostati konkurenčna. V Sloveniji prevladujejo majhna in srednje velika podjetja (SMEs). Rast števila strank skozi čas je podjetja prisilila, da so začela implementirati rešitve za upravljanje odnosov s strankami, ki omogočajo zbiranje in hranjenje podatkov na enem mestu. Posledično omogoča dostop do teh podatkov vsem zaposlenim v podjetju. V teoretičnem delu diplomskega projekta je opisana rešitev za upravljanje odnosov s strankami, definicija, kaj so koristi, kdo so ponudniki, implementacija rešitve, poslovni procesi in življenjski cikel strank. Prav tako je opisana pravna opredelitev majhnih podjetij v Sloveniji in v Evropi, s poudarkom na majhnih podjetjih. V praktičnem delu sem analizirala majhno podjetje, ki se zanima za implementacijo rešitve za upravljanje odnosov s strankami. Nato sem analizirala ponudnika rešitve, ki so primerne za SMEs. Na koncu sem izvedla primerjalno analizo, da bi ugotovila ali je rešitev, ki temelji na lastnostih majhnega podjetja, primerna.
Keywords:upravljanje odnosov s strankami (CRM), rešitev CRM, Intrix CRM, majhno podjetje
Place of publishing:Maribor
Publisher:[U. Jurkovič]
Year of publishing:2018
PID:20.500.12556/DKUM-71844 New window
UDC:004.7
COBISS.SI-ID:13154844 New window
NUK URN:URN:SI:UM:DK:QPV0NXKK
Publication date in DKUM:07.11.2018
Views:1440
Downloads:113
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
JURKOVIČ, Urška, 2018, Primernost rešitve za upravljanje odnosov s strankami za majhno podjetje: analiza primera [online]. Bachelor’s thesis. Maribor : U. Jurkovič. [Accessed 20 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=71844
Copy citation
  
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Searching for similar works...Please wait....
Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:01.09.2018

Secondary language

Language:English
Title:Customer relationship management for a small company: a case analysis
Abstract:Due to the large competition, companies had to change their business models to remain successful on the market. In Slovenia small and medium sized enterprises (SMEs) are predominant. Growth in the number of customers over time has forced companies to implement solution customer relationship management (CRM) that enable collection and storage of customer related data in one place. Consequently, CRM provides access to this information to all employees in the company. In the theoretical part of the thesis, the customer relationship management solution is described, we elaborate on what are the benefits, who are the providers, how to approach the implementation of CRM solution, which business processes it supports, and what is the life cycle of the customer. The legal definition of small businesses in Slovenia and Europe is explained, focusing on theoretical perspective on small companies. In the practical part, I analysed properties of a small business that is interested in implementing a customer relationship management solution. Then I analysed a CRM solution, noted to be appropriate for SMEs. Finally, I executed a comparative analysis to determine whether the solution based on the properties of a small company is appropriate.
Keywords:customer relationship management (CRM), CRM solution, Intrix CRM, small business


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica