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Title:
Oglaševanje in prikrito oglaševanje na družabnem omrežju instagram
Authors:
ID
Kos, Gabrijela
(Author)
ID
Tomažič, Tina
(Mentor)
More about this mentor...
Files:
UN_Kos_Gabrijela_2018.pdf
(4,12 MB)
MD5: 859C5D3E89156505FDE6EEEA3BF70B2A
PID:
20.500.12556/dkum/2c6e74e4-37f7-4bcf-8443-a247b543b8e8
Language:
Slovenian
Work type:
Bachelor thesis/paper
Typology:
2.11 - Undergraduate Thesis
Organization:
FERI - Faculty of Electrical Engineering and Computer Science
Abstract:
Instagram je tretje največje družabno omrežje in postaja eden izmed pomembnejših kanalov, preko katerih podjetja oglašujejo svoje produkte ali storitve. V diplomskem delu smo raziskali razvoj oglaševanja skozi zgodovino, predstavili Instagram, oglaševanje na njem in izpostavili problem prikritega oglaševanja. Izvedli smo anketo Facebookovih uporabnikov in skušali ugotoviti, kako dobro prepoznavajo in se zavedajo oglasnih vsebin na omrežju. Analizirali smo profile slovenskih in ameriških uporabnikov ter primerjali količino prikritih oglasov. Ugotovili smo, da se spletna javnost dokaj dobro zaveda oglaševanja na Instagramu in da je v slovenskih profilih prisotno več prikritega oglaševanja kot v ameriških.
Keywords:
družabna omrežja
,
Instagram
,
oglaševanje
,
prikrito oglaševanje
Place of publishing:
[Maribor
Publisher:
G. Kos
Year of publishing:
2018
PID:
20.500.12556/DKUM-71503
UDC:
659.11:004.7(043.2)
COBISS.SI-ID:
21764374
NUK URN:
URN:SI:UM:DK:YJTN5N9E
Publication date in DKUM:
04.09.2018
Views:
1967
Downloads:
315
Metadata:
Categories:
KTFMB - FERI
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:
KOS, Gabrijela, 2018,
Oglaševanje in prikrito oglaševanje na družabnem omrežju instagram
[online]. Bachelor’s thesis. Maribor : G. Kos. [Accessed 4 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=71503
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
20.08.2018
Secondary language
Language:
English
Title:
Advertising and subliminal advertising on social media instagram
Abstract:
Instagram is the third largest social media network and is gradually becoming one of the most important channels through which companies advertise their products or services. In this thesis, we researched the development of advertisement through history, presented Instagram and its advertisement; moreover, we emphasized the problem of covert advertising. We conducted a survey of Facebook users, in order to find out how well they recognize and are aware of advertising content on the network. Furthermore, we analyzed the profiles of Slovenian and American users and compared the amount of covert advertising. The results show that the online public is fairly well aware of advertising on Instagram and that covert advertisements are more frequent in Slovenian profiles than in American ones.
Keywords:
: social media
,
Instagram
,
advertising
,
covert advertising
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