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Title:
Analiza dejavnikov nakupnega odločanja ob nakupu papirnatih izdelkov
Authors:
ID
Vižintin, Maša
(Author)
ID
Mumel, Damijan
(Mentor)
More about this mentor...
Files:
MAG_Vizintin_Masa_2018.pdf
(1,95 MB)
MD5: 472053DB714EC2BB7533046586884A8C
PID:
20.500.12556/dkum/c6927fd5-3697-4b8e-bb73-1fa9b764ec31
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Na izbiro in nakup izdelka vpliva veliko število dejavnikov, ki se razlikujejo pri vsakem posamezniku, zato je njihovo vlogo in pomembnost težko preučevati. Hkrati pa za tržnike predstavljajo izjemno pomemben pokazatelj potrošnikovega vedenja ob nakupu izdelka določene kategorije. Da bi potrošnikovo obnašanje lažje razumeli, so tržniki razvili model procesa nakupnega odločanja, ki nam pomaga pri prepoznavanju specifik vedenja potrošnikov pri nakupu izdelkov. Na podlagi tega so opredelili tudi različne vrste potrošnikovega vedenja ter določene dejavnike, ki na sam proces in odločitev o nakupu vplivajo v največji meri. Kljub temu pa se je pomembno zavedati dejstva, da se vedenje potrošnikov v procesu nakupnega odločanja razlikuje pri nakupu izdelkov različnih kategorij, zato je potrebno vedenje ob nakupu različnih izdelkov na podlagi teoretičnih dejstev vsakič znova preučiti. Namen magistrskega dela je preučiti dejavnike, ki vplivajo na nakup papirnatih izdelkov na slovenskem trgu in ugotoviti njihovo pomembnost. Pri tem smo se osredotočali predvsem na pomembnost in razmerje pomembnosti med dejavnikoma »blagovna znamka« in »cena«.
Keywords:
dejavniki nakupnega odločanja
,
proces nakupnega odločanja
,
papirnati izdelki
,
blagovna znamka
,
cenovni nakupni dejavniki
Place of publishing:
Maribor
Publisher:
[M. Vižintin]
Year of publishing:
2018
PID:
20.500.12556/DKUM-71141
UDC:
658.7
COBISS.SI-ID:
13113116
NUK URN:
URN:SI:UM:DK:VCZFJEKW
Publication date in DKUM:
15.10.2018
Views:
1538
Downloads:
279
Metadata:
Categories:
EPF
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:
VIŽINTIN, Maša, 2018,
Analiza dejavnikov nakupnega odločanja ob nakupu papirnatih izdelkov
[online]. Master’s thesis. Maribor : M. Vižintin. [Accessed 21 January 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=71141
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
23.07.2018
Secondary language
Language:
English
Title:
An Analysis of Purchase Decision Factors in the Paper Products Purchase Process
Abstract:
The choice and purchase of a product are influenced by many factors that differ between individuals. That is why their role and importance are difficult to study. At the same time, those factors represent an extremely important indicator of consumer behaviour when purchasing a product from a particular category. In order to better understand the consumer’s behaviour, the marketers have developed a purchase decision-making model that helps us identify specifics in purchase process. They have also identified several types of consumer behaviour and certain factors that most often affect the process itself and the purchase decision. Nevertheless, it is important to know the fact that consumer behaviour in the purchase decision process varies between product categories. That means that behaviour of purchasing various products must always be re-examined. The purpose of the master's thesis is to examine the factors that influence the purchase of paper products on the Slovenian market and determine their importance. Primarily we focused on the importance and the relationship of importance between the factors "brand" in "price".
Keywords:
purchase decision factors
,
purchase decision process
,
paper products
,
brand
,
price as a purchase factor
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