Družbena odgovornost v množičnem komuniciranju pri obravnavi okoljske tematike

Doberšek, Katja

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Title:	Družbena odgovornost v množičnem komuniciranju pri obravnavi okoljske tematike
Authors:	ID Doberšek, Katja (Author) ID Žilič Fišer, Suzana (Mentor) More about this mentor... ID Kožuh, Ines (Comentor)
Files:	MAG_Dobersek_Katja_2018.pdf (2,72 MB) MD5: 297D3C677FD1E254AD09A369A74DC67D PID: 20.500.12556/dkum/8d91bdba-0aaa-42ae-9c15-b8656ee31029
Language:	Slovenian
Work type:	Master's thesis/paper
Typology:	2.09 - Master's Thesis
Organization:	FERI - Faculty of Electrical Engineering and Computer Science
Abstract:	V magistrskem delu je obravnavana humanitarno-ekološko akcija Čisto veselje družbeno odgovornega podjetja Gorenje Surovina d.o.o. Problem, ki je obravnavan, je nizka ozaveščenost o družbeni in okoljski odgovornosti med sodelujočimi na področju ekologije. Spletna anketa je bila izvedena pri 130 sodelujočih. V raziskavi smo ugotovili, da med starostnimi skupinami obstajajo statistično značilne razlike glede rednega sodelovanja pri ekoloških akcijah, da večina anketirancev pozna termina okoljske in družbene odgovornosti ter da so mediji pomembni pri doseganju rezultatov pri ekoloških akcijah. Ugotovitve našega magistrskega dela so namenjena podjetjem, ki želijo v medijih izvajati oglaševalske akcije na področju ekologije.
Keywords:	družbeno odgovorno podjetje, komunikacijska akcija, odnosi z javnostmi, okolje
Place of publishing:	[Maribor
Publisher:	K. Jerant
Year of publishing:	2017
PID:	20.500.12556/DKUM-70341
UDC:	159.922.27:502/504(043.2)
COBISS.SI-ID:	21446934
NUK URN:	URN:SI:UM:DK:7GPQJICZ
Publication date in DKUM:	23.05.2018
Views:	1394
Downloads:	106
Metadata:
Categories:	KTFMB - FERI
:	DOBERŠEK, Katja, 2017, Družbena odgovornost v množičnem komuniciranju pri obravnavi okoljske tematike [online]. Master’s thesis. Maribor : K. Jerant. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=70341 Copy citation

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Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	04.05.2018

Secondary language

Language:	English
Title:	Corporate social responsibility in the mass communication dealing with environmental theme
Abstract:	The master's thesis deals with the humanitarian-ecological action “Čisto veselje” from the socially responsible company Gorenje Surovina d.o.o. The problem being addressed is generally low awareness of social and environmental responsibility in a field of ecology. An online survey was performed by 130 participants. In our research, we found that there are statistically significant differences between age groups in terms of regular participation in ecological actions, most respondents know the terms of environmental and social responsibility. The findings of our master's thesis serve companies that want to carry out campaigns in the field of ecology in the media.
Keywords:	Corporate social responsibility, communication action, public relations, environment

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