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Title:Internet marketing communication and schools : the Slovenian case study
Authors:ID Tankosić, Aleš (Author)
ID Trnavčevič, Anita (Author)
Files:.pdf Organizacija_2008_Tankosic,_Trnavcevic_Internet_Marketing_Communication_and_Schools_The_Slovenian_Case_Study.pdf (207,16 KB)
MD5: 225D3B5B563AD8C296117107CE71485F
PID: 20.500.12556/dkum/dace3da3-97ba-4070-8f87-d1098b36c531
 
URL http://www.degruyter.com/view/j/orga.2008.41.issue-4/v10051-008-0015-5/v10051-008-0015-5.xml
 
Language:English
Work type:Scientific work
Typology:1.01 - Original Scientific Article
Organization:FOV - Faculty of Organizational Sciences in Kranj
Abstract:Worldwide, some 1.32 billon people now use the Internet (Internet World Stats 2007). In the developed countries the Internet is also present in educational institutions; schools use the Internet as a means of communication with their customers. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This paper provides the theoretical framework and the results of the qualitative case study conducted at a school centre in Slovenia in 2005. Data were collected through group interviews and document analysis. The findings support the School Centre teachers' claim that the Internet does not enable personal contacts and the sensory collection of physical evidence, which are considered to be major disadvantages of Internet marketing communication. The teachers who consider Internet marketing communication to be an advantage stress the importance of virtuality which can function as a simulation of communication in the real world. Their adversaries, on the other hand, stress the importance of the physical world and warn us of the negative sides of virtuality.
Keywords:education, marketing, internet, communication
Publication status:Published
Publication version:Version of Record
Year of publishing:2008
Number of pages:str. 136-143
Numbering:Letn. 41, št. 4
PID:20.500.12556/DKUM-69162 New window
ISSN:1318-5454
UDC:37:004.738.5
ISSN on article:1318-5454
COBISS.SI-ID:2769367 New window
DOI:10.2478/v10051-008-0015-5 New window
NUK URN:URN:SI:UM:DK:I46TFNH9
Publication date in DKUM:04.12.2017
Views:1086
Downloads:200
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
TANKOSIĆ, Aleš and TRNAVČEVIČ, Anita, 2008, Internet marketing communication and schools : the Slovenian case study. Organizacija : revija za management, informatiko in kadre [online]. 2008. Vol. 41, no. 4, p. 136–143. [Accessed 31 March 2025]. DOI 10.2478/v10051-008-0015-5. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=69162
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Record is a part of a journal

Title:Organizacija : revija za management, informatiko in kadre
Shortened title:Organizacija
Publisher:Moderna organizacija
ISSN:1318-5454
COBISS.SI-ID:610909 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:04.12.2017

Secondary language

Language:Slovenian
Title:Marketinško komuniciranje na internetu v šolstvu : študija primera
Abstract:Internet je prisoten tudi v izobraževalnih organizacijah, saj šole internet uporabljajo med drugim kot komunikacijsko sredstvo med šolo in uporabniki. Ne glede na to, so v slovenskem prostoru raziskave s področja marketinške komunikacije na internetu na področju izobraževanja še zelo redke. Članek podaja teoretična izhodišča in ugotovitve kvalitativne študije primera izvedene na šolskem centru v Sloveniji. Podatki so bili zbrani s skupinskim intervjujem in analizo dokumentov. Ugotovitve kažejo, da učitelji Šolskega centra izpostavljajo slabost marketinške komunikacije na internetu, saj ta ne omogoča osebnih stikov in fizičnih dokazov. Učitelji, ki imajo pozitiven odnos do marketinške komunikacije na internetu, postavljajo v izhodišče virtualnost, znotraj katere iščejo 'rešitve' za čim učinkovitejšo simulacijo marketinške komunikacije v realnem svetu, medtem kot 'nasprotniki' marketinške komunikacije na internetu postavljajo v izhodišče fizični svet in opozarjajo na negativne strani virtualnosti.
Keywords:izobraževanje, marketing, internet, komuniciranje


Collection

This document is a part of these collections:
  1. Organizacija

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