How public relations impact on a company's effectiveness

Jerman, Damjana; Vukovič, Goran; Završnik, Bruno

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Title:	How public relations impact on a company's effectiveness
Authors:	ID Jerman, Damjana (Author) ID Vukovič, Goran (Author) ID Završnik, Bruno (Author)
Files:	Organizacija_2008_Jerman,_Vukovic,_Zavrsnik_How_Public_Relations_Impact_on_a_Company_s_Effectiveness.pdf (469,21 KB) MD5: EEA29A0C44B9CADA6CBB6FC1D4C6288A PID: 20.500.12556/dkum/a4a855f8-c9a8-4971-8774-9d00b6e9f30a http://www.degruyter.com/view/j/orga.2008.41.issue-3/v10051-008-0010-x/v10051-008-0010-x.xml
Language:	Slovenian
Work type:	Scientific work
Typology:	1.01 - Original Scientific Article
Organization:	FOV - Faculty of Organizational Sciences in Kranj
Abstract:	The role of public relations is dealing with the identification of organization's strategic public and developing communications programs for building solid, open and trusting relations with them. Many companies have taken a limited view of the impact that public relations can have on company's overall effectiveness. This paper consists of two parts: the theoretical framework for the role of public relations in the overall effectiveness of the company and an empirical analysis based on the primary data collected. We classified and analyzed different public relations factors (i.e. factors related to managing and implementing public relations) that influences the effectiveness of the company. We explored the correlation between public relations and a company's effectiveness and argued that public relations factors play a critical role in that effectiveness. We used linear regression and we found a significant linier relationship between the independent variable (public relations) and the dependent variable (company effectiveness).
Keywords:	public relations, public relations function, company's effectiveness, strategy, public relations agency
Publication status:	Published
Publication version:	Version of Record
Year of publishing:	2008
Number of pages:	str. 91-98
Numbering:	Letn. 41, št. 3
PID:	20.500.12556/DKUM-69125
ISSN:	1318-5454
UDC:	659.44
ISSN on article:	1318-5454
COBISS.SI-ID:	2648279
DOI:	10.2478/v10051-008-0010-x
NUK URN:	URN:SI:UM:DK:8B1XB0LL
Publication date in DKUM:	30.11.2017
Views:	1335
Downloads:	346
Metadata:
Categories:	Misc.
:	JERMAN, Damjana, VUKOVIČ, Goran and ZAVRŠNIK, Bruno, 2008, How public relations impact on a company’s effectiveness. Organizacija : revija za management, informatiko in kadre [online]. 2008. Vol. 41, no. 3, p. 91–98. [Accessed 31 March 2025]. DOI 10.2478/v10051-008-0010-x. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=69125 Copy citation

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Record is a part of a journal

Title:	Organizacija : revija za management, informatiko in kadre
Shortened title:	Organizacija
Publisher:	Moderna organizacija
ISSN:	1318-5454
COBISS.SI-ID:	610909

Licences

License:	CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

Link:	http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:	The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:	30.11.2017

Secondary language

Language:	English
Title:	Kako odnosi z javnostmi vplivajo na učinkovitost podjetij
Abstract:	Vloga odnosov z javnostmi je identifikacija strateških javnosti organizacij in oblikovanje komunikacijskih programov za graditev stabilnih, odprtih in zaupanja vrednih odnosov z njimi. Kakovost teh odnosov je pomemben kazalec dolgoročnega prispevka odnosov z javnostmi k organizacijski uspešnosti. Mnoge organizacije se zelo malo ukvarjajo z vplivom odnosov z javnostmi na celotno učinkovitost same organizacije. Naš prispevek je razdeljen na teoretični in empirični del. V teoretičnem delu predstavljamo spremenljivke odnosov z javnostmi, ki vplivajo na uspešnost organizacije. S pomočjo empirične raziskave na vzorcu slovenskih podjetij smo ugotavljali odvisnost uspešnosti podjetij od posameznih dejavnikov odnosov z javnostmi. Raziskali in analizirali smo različne dejavnike odnosov z javnostmi (t.j. dejavnike povezane z upravljanjem in izvajanjem odnosov z javnostmi), ki lahko pomembno vplivajo na učinkovitost organizacij. Ugotavljali smo korelacijo med njimi ter s pomočjo linearne regresije ugotovili statistično značilno korelacijo med neodvisno spremenljivko (odnosi z javnostmi) in odvisno spremenljivko (uspešnost organizacije).
Keywords:	odnosi z javnostmi, funkcije odnosov z javnostmi, učinkovitost podjetja, strategije, agencije za odnose z javnostmi

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Organizacija

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