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Title:Does customer loyalty depend on corporate social responsibility?
Authors:ID Stanisavljević, Milena (Author)
Files:.pdf Nase_gospodarstvoOur_economy_2017_Stanisavljevic_Does_Customer_Loyalty_Depend_on_Corporate_Social_Responsibility.pdf (293,42 KB)
MD5: DCCEB2247B0F963D6FE6826381B6E264
PID: 20.500.12556/dkum/a896f157-6c7c-44bf-9601-dc854aa61eeb
 
URL http://www.degruyter.com/view/j/ngoe.2017.63.issue-1/ngoe-2017-0004/ngoe-2017-0004.xml
 
Language:English
Work type:Scientific work
Typology:1.01 - Original Scientific Article
Organization:EPF - Faculty of Business and Economics
Abstract:This paper presents the results of a study conducted to examine the dependence of customer loyalty on corporate social responsibility (CSR). CSR is a good opportunity for a company’s differentiation, but only if customers value the company’s efforts in this field. Loyalty is a primary goal of each company, but it is influenced by numerous factors. The goal of this paper was to examine if CSR influences customer loyalty as one possible factor. Based on the presented results, management recommendations are provided concerning business strategy, mission, and vision formulation, so companies can fulfill customers’ interests and gain their loyalty.
Keywords:corporate social responsibility, loyalty, strategy, management
Publication status:Published
Publication version:Version of Record
Year of publishing:2017
Number of pages:str. 38-46
Numbering:Letn. 63, št. 1
PID:20.500.12556/DKUM-68926 New window
ISSN:0547-3101
UDC:316.62:159.947.23
ISSN on article:0547-3101
COBISS.SI-ID:12763932 New window
DOI:10.1515/ngoe-2017-0004 New window
NUK URN:URN:SI:UM:DK:NGJA3JD8
Publication date in DKUM:13.11.2017
Views:12997
Downloads:403
Metadata:XML DC-XML DC-RDF
Categories:Misc.
:
STANISAVLJEVIĆ, Milena, 2017, Does customer loyalty depend on corporate social responsibility? Naše gospodarstvo : revija za aktualna gospodarska vprašanja [online]. 2017. Vol. 63, no. 1, p. 38–46. [Accessed 21 March 2025]. DOI 10.1515/ngoe-2017-0004. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=68926
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Record is a part of a journal

Title:Naše gospodarstvo : revija za aktualna gospodarska vprašanja
Shortened title:Naše gospod.
Publisher:Ekonomsko-poslovna fakulteta, Društvo ekonomistov Maribor, Ekonomski center Maribor
ISSN:0547-3101
COBISS.SI-ID:751364 New window

Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:13.11.2017

Secondary language

Language:Slovenian
Title:Ali je zvestoba kupcev odvisna od družbene odgovornosti podjetij?
Abstract:V prispevku so predstavljeni rezultati raziskave, ki je bila izvedena, da bi proučili odvisnost zvestobe kupcev od družbene odgovornosti podjetij. Družbena odgovornost je dobra priložnost za diferenciacijo podjetja, a le, če stranke cenijo njegova prizadevanja na tem področju. Zvestoba je primarni cilj vsakega podjetja, vendar nanjo vplivajo številni dejavniki. Cilj tega prispevka je proučiti, ali družbena odgovornost podjetij kot eden od mogočih dejavnikov vpliva na zvestobo kupcev. Na podlagi predstavljenih rezultatov je mogoče podati priporočila za upravljanje, ki zadevajo poslovno strategijo, poslanstvo in oblikovanje vizije, da bi podjetje lahko zadovoljilo interese strank in si pridobilo njihovo zvestobo.
Keywords:podjetje, družbena odgovornost, zvestoba, strategija, menedžment


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This document is a part of these collections:
  1. Naše gospodarstvo

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