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Title:Informacijske rešitve digitalnega marketinga na primeru smeri elektronskega poslovanja
Authors:ID Breznar, Jan (Author)
ID Sternad Zabukovšek, Simona (Mentor) More about this mentor... New window
Files:.pdf UN_Breznar_Jan_2017.pdf (1,37 MB)
MD5: 730EFAB6BCC44295E08AB33A178D538E
PID: 20.500.12556/dkum/877bb3ad-bd66-4512-a3f9-9cd5898d39b0
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Ker običajni potrošniki preživijo vedno več časa na spletu in mnogi komunicirajo med seboj izključno prek družbenih omrežij, je postalo dobro poznavanje spletnih tehnologij nuja za vse vrste podjetnikov. Kanalov za stopanje v stik z ljudmi na spletu ne primanjkuje. Podjetja imajo za komuniciranje na voljo vse od elektronske pošte do številnih družbenih omrežij, kot so Facebook, Instagram, Twitter in druga. Nekatera skušajo prehiteti konkurenco z uporabo oglaševanja prek signala GPS, druga pa stavijo na dobro oblikovana spletna mesta. Smer Elektronsko poslovanje na Ekonomsko-poslovni fakulteti v Mariboru se dobro zaveda pomena digitalnih tehnologij, saj so njihove stranke prav mladi, ki so jim spletni načini komuniciranja samoumevni. Da lahko smer prepriča čim več študentov za izbiro usmeritve, se mora potruditi na vseh svojih spletnih kanalih. Zadovoljiti pa mora tudi že vpisane študente ter delodajalce. Vse to jim brez stroškov omogočajo informacijske rešitve digitalnega marketinga.
Keywords:digitalni marketing, družbena omrežja, optimizacija spletnih strani, spletno oglaševanje, strategije digitalnega oglaševanja
Place of publishing:Maribor
Publisher:[J. Breznar]
Year of publishing:2017
PID:20.500.12556/DKUM-68113 New window
UDC:004.7
COBISS.SI-ID:12902940 New window
NUK URN:URN:SI:UM:DK:Y0UKAHO4
Publication date in DKUM:30.11.2017
Views:1356
Downloads:146
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
BREZNAR, Jan, 2017, Informacijske rešitve digitalnega marketinga na primeru smeri elektronskega poslovanja [online]. Bachelor’s thesis. Maribor : J. Breznar. [Accessed 2 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=68113
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Licences

License:CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:10.09.2017

Secondary language

Language:English
Title:It solutions for digital marketing in the case of electronic business course
Abstract:Nowadays ordinary consumers spend a lot of time on the Internet and they mostly communicate between themselves through social media. This is the reason why knowledge of web based technologies also became a necessity in business. There is a lot of different channels to get in touch with people on the Internet. To stay in touch with consumers, companies are using different social media accounts: email, Facebook Instagram Twitter etc. Some of them are trying to surpass their rivals by promoting themselves through the use of GPS signal and others are betting carefuly created websites. Lecturers and students of E-business programme, at Faculty of Economics and Business in Maribor, are aware of the importance of digital technologies, since their clients are young individuals and they take web-based communication for granted. In order to convince as many students as possible to pursue a career in e-business, we have to put a lot of effort in to working on all of our online channels. At the same time it also has to satisfy the needs of already enrolled students and future employers. All of this is enabled for free by using IT solutions of digital marketing.
Keywords:digital marketing, social networks, search engine optimisation, online advertising, digital advertising strategies


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