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DKUM
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Title:
Komuniciranje s potencialnimi odjemalci preko spletnih družbenih medijev
Authors:
ID
Garmut, Urška
(Author)
ID
Pisnik, Aleksandra
(Mentor)
More about this mentor...
Files:
VS_Garmut_Urska_2017.pdf
(885,68 KB)
MD5: 149D3F5E3F67BD238CCF8BCA3E75E14A
PID:
20.500.12556/dkum/7c4d0585-2b41-4ddf-aab8-a71c17e4d6b3
Language:
Slovenian
Work type:
Diploma project paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Diplomski projekt je sestavljen iz dveh delov. V teoretičnem delu je predstavljeno marketinško komuniciranje in inštrumenti marketinškega komuniciranja. Inštrumenti marketinškega komuniciranja so oglaševanje, pospeševanje prodaje, osebna prodaja in odnosi z javnostjo. Podjetja vse več pozornosti polagajo na marketinško komuniciranje, saj z dobro komunikacijo obdržijo obstoječe in pridobijo nove odjemalce. Z marketinškim komuniciranjem podjetje odjemalcu predstavi izdelke in hkrati lahko to vodi v nakup. Za nakupne odločitve pa so pomembni tudi mediji. Pri podjetjih je pomembno preko katerih spletnih družbenih medijev oglašujejo svoj izdelek. Družbene medije zbiramo po različnih kriterijih, glede na to, da so odjemalcu najbližji, glede na značilnost izdelka, značilnost sporočila in pa tudi stroškov, ki nastanejo pri oglaševanju. V teoretičnem delu je predstavljeno komuniciranje podjetja Loreal preko spletnih družabnih medijev. Prikazano je, na katerih spletnih družbenih medijih blagovna znamka Loreal oglašuje svoje izdelke in na kakšen način.
Keywords:
marketinško komuniciranje
,
pospeševanje prodaje
,
osebna prodaja
,
oglaševanje
,
spletni družbeni mediji.
Place of publishing:
Maribor
Publisher:
[U. Garmut]
Year of publishing:
2017
PID:
20.500.12556/DKUM-67510
UDC:
659.3
COBISS.SI-ID:
12865820
NUK URN:
URN:SI:UM:DK:ZNBWSJ7U
Publication date in DKUM:
08.11.2017
Views:
1504
Downloads:
115
Metadata:
Categories:
EPF
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:
GARMUT, Urška, 2017,
Komuniciranje s potencialnimi odjemalci preko spletnih družbenih medijev
[online]. Bachelor’s thesis. Maribor : U. Garmut. [Accessed 30 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=67510
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
22.08.2017
Secondary language
Language:
English
Title:
Communication with potential clients through online social media
Abstract:
The diploma project consists of two parts. In the theoretical part are presented maketing communication and instruments of marketing comunication. The instruments of marketing communications are advertising, sales promotion, personal sales and public relations. Big companies paying attention to marketing communication as they keep existing and gain new costumers with good communication. By marketing communication the company presenets ther products to the different custumers . For the companys are also important hat the comunicate with custumer thrught diferent media. We choose social media to variou... In the theoretical part is presented the communication of company by the name Loreal how they.
Keywords:
marketing communication
,
sales promotion
,
personal sales
,
advertising
,
online social media.
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