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DKUM
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Title:
Prodajalne prihodnosti
Authors:
ID
Jurič, Urška
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
UN_Juric_Urska_2017.pdf
(982,77 KB)
MD5: 245533938BBE135FE879EC42EA4B158D
PID:
20.500.12556/dkum/b1bb6266-81ad-409d-861a-4e7aaaa47afc
Language:
Slovenian
Work type:
Diploma project paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Diplomski projekt z naslovom Prodajalne prihodnosti je zasnovan na teoretičnih izhodiščih ter primerih. Sodobni svet temelji na tehnologiji. Vsaka inovacija ali napredek v podjetju je zasnovan na napredku tehnologije in s tehnologijo povezanim sistemom. Hiter razvoj tehnologije nas je pripeljal do četrte industrijske revolucije, kar močno vpliva na delovanje fizičnih in spletnih trgovin. Dobro zastavljena strategija zadovoljevanja kupcev je temelj za uspeh podjetja. V okviru projekta sem raziskovala, kako se spreminjata fizična in spletna trgovina. Pri fizični trgovini sem podala dva primera, Amazon.Go, ki je poskusna fizična trgovina spletne trgovine Amazon.com, ter švedsko podjetje Ikea, ki se ukvarja s prodajo izdelkov za opremljanje doma. Oba primera sta se s pomočjo tehnologije močno razvila. Pri spletni trgovini sem podala primer Amazon.com, ki je odličen primer, kako s pomočjo tehnologije ustvariti konkurenco pred tekmeci.
Keywords:
marketinške poti
,
prodaja
,
prodajalne prihodnost
,
spletna prodaja
,
trgovinska prodaja
Place of publishing:
Maribor
Publisher:
[U. Jurič]
Year of publishing:
2017
PID:
20.500.12556/DKUM-67506
UDC:
658.8
COBISS.SI-ID:
12927260
NUK URN:
URN:SI:UM:DK:IF70NDJ0
Publication date in DKUM:
08.12.2017
Views:
1608
Downloads:
144
Metadata:
Categories:
EPF
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:
JURIČ, Urška, 2017,
Prodajalne prihodnosti
[online]. Bachelor’s thesis. Maribor : U. Jurič. [Accessed 3 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=67506
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Licences
License:
CC BY-NC-SA 4.0, Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-sa/4.0/
Description:
A Creative Commons license that bans commercial use and requires the user to release any modified works under this license.
Licensing start date:
22.08.2017
Secondary language
Language:
English
Title:
Stores of the future
Abstract:
The graduation project entitled Stores of the Future is based on theoretical starting points and examples. The modern world is based on technology. Every innovation or progress in a company is based on the advancement of technology and the technology-related system. The rapid development of technology has brought about the fourth industrial revolution which is greatly affecting the operation of physical and online stores. A well-designed customer satisfaction strategy is the basis for the success of a company. As part of the project, I researched how physical and online stores are changing. I gave the example of Amazon.Go, which is an experimental physical store of the online store Amazon.com, and the Swedish company Ikea, which sells home furnishing products. Both stores have developed greatly through technology. Under online stores, I gave the example of Amazon.com, which is a great example of how to create a competitive advantage over rivals by using technology.
Keywords:
markeing channels
,
sales
,
future stores
,
online sales
,
physical sales
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