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DKUM
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Title:
Oglaševanje na družbenih omrežjih
Authors:
ID
Lukas, Aleksandra Špela
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
MAG_Lukas_Aleksandra_Spela_2017.pdf
(2,57 MB)
MD5: 8A9D2B8C88B88755A01693748B54369C
PID:
20.500.12556/dkum/5ee53277-a152-4884-afb4-fd40a88e9e2b
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V slovenskem jeziku nimamo enotnega izraza za angl. social media. V literaturi in na spletu najdemo vse od socialnih omrežij, spletnih mrež, družbenih spletnih omrežij do družabnih in družbenih omrežij. V magistrskem delu bomo uporabljali izraz družbeno omrežje. Raziskave kažejo, da priljubljenost družbenih omrežij narašča. Število aktivnih uporabnikov je iz dneva v dan večje. Uporabniki družbenih omrežij postajajo del virtualnih skupnosti, v katerih iščejo prijateljstva, se spoznavajo in zabavajo, vedno več pa iščejo tudi poslovne priložnosti. Med uporabniki družbenih omrežij najdemo tudi podjetja, ki so z družbenimi omrežji našla nov kanal, na katerem lahko oglašujejo svoje izdelke ali storitve. Družbena omrežja imajo v primerjavi z ostalimi medijskimi kanali za podjetja številne prednosti. Magistrsko delo je sestavljeno iz dveh delov. Prvi del predstavljajo teoretična izhodišča o marketinškem komuniciranj ter predstavitev najbolj priljubljenih družbenih omrežij v svetu in v Sloveniji. Predstavili smo pomembnost človeških virov v oglaševanju, raziskali, katere lastnosti morajo imeti upravljavci družbenih omrežij ter zakaj so družbena omrežja pomembna z vidika delodajalcev in delojemalcev. Poglobili smo se v oglaševanje na družbenem omrežju Facebook in predstavili vse pomembne korake pri oblikovanju oglasa. V drugem delu smo na praktičnih primerih raziskovali oglaševanje na Facebooku, v sklopu katerega smo predstavili različne vrste objav in oglasov ter povzeli njihove rezultate.
Keywords:
oglaševanje
,
oglasi
,
družbena omrežja
,
človeški viri
,
Facebook
Place of publishing:
Maribor
Publisher:
[A. Š. Lukas]
Year of publishing:
2017
PID:
20.500.12556/DKUM-67477
UDC:
659.1
COBISS.SI-ID:
12828444
NUK URN:
URN:SI:UM:DK:ETAE0IO3
Publication date in DKUM:
24.10.2017
Views:
3654
Downloads:
735
Metadata:
Categories:
EPF
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Vancouver
:
LUKAS, Aleksandra Špela, 2017,
Oglaševanje na družbenih omrežjih
[online]. Master’s thesis. Maribor : A. Š. Lukas. [Accessed 26 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=67477
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Licences
License:
CC BY 4.0, Creative Commons Attribution 4.0 International
Link:
http://creativecommons.org/licenses/by/4.0/
Description:
This is the standard Creative Commons license that gives others maximum freedom to do what they want with the work as long as they credit the author.
Licensing start date:
19.08.2017
Secondary language
Language:
English
Title:
Social media advertising
Abstract:
In the Slovene language we don’t have a direct expression for the english word social media. In the literature and on the internet we can find everything from social network, web network, social web network and others. In my master's thesis we will be using the term social media. Research shows that the popularity of social media is growing. The number of active users is increasing daily. The users are becoming members of virtual communities in which they are looking for friendship, are getting to know each other, have fun together and are also looking for business opportunities. Within the users of social networks we can also find companies, which found a new channel in social media for advertising their products and services. Social networks have many advantages for companies if we compare them to other advertising channels. The master’s thesis consist of two parts. The first part represents the theoretical points about marketing communications and the presentation of the most popular social networks worldwide and especially Slovenia. We presented the importance of human resources in advertising, explored the characteristics of social network managers, and why social networks are important in terms of employers and employees. We highlighted every detail about advertising on the social network Facebook and presented all the important steps in creating an ad. In the second part, in practical cases we investigated advertising on Facebook, in which we presented various types of announcements and advertisements and summarized their results.
Keywords:
advertising
,
ads
,
social media
,
human resources
,
Facebook
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