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DKUM
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Title:
Ključni elementi spletne trgovine z vidika uporabnika
Authors:
ID
Repas, Urška
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
MAG_Repas_Urska_2017.pdf
(1,39 MB)
MD5: E10BF609357094E99657F798B0F2ADE0
PID:
20.500.12556/dkum/21e3c332-be32-4e86-847c-d55211e2b98e
Language:
Slovenian
Work type:
Master's thesis/paper
Typology:
2.09 - Master's Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Splet je danes prisoten že skoraj v vsakem gospodinjstvu, zato nam tudi nakupovanje preko slednjega ni več tako tuje, kot nam je bilo še nekaj let nazaj. Preko spleta lahko danes kupimo praktično že skoraj vse. Spletni trgovci se na vso moč trudijo, da bi odpravili vse zadržke, ki jih imajo uporabniki pri nakupovanju preko spleta, ter jim približali spletno trgovino tako dobro, da bi na neki točki lahko nadomestila klasično (fizično) trgovino. Seveda se med poplavo slovenskih in tujih spletnih trgovin uporabniki težko odločijo, kje bodo opravili svoj nakup, tukaj pa gre za ključne elemente spletne trgovine, ki smo jih v nadaljevanju tudi raziskali, tako s teoretičnega vidika kot tudi z vidika spletnih trgovin in njihovih uporabnikov. Opravili smo intervju z direktorjem prodaje in nabave v spletni trgovini gizzmo.si ter anketirali 81 aktivnih uporabnikov spletnih trgovin. Z intervjujem smo dobili vpogled, kako se spletna trgovina spopada z vedno zahtevnejšimi uporabniki ter raziskali ključne elemente z njihovega vidika. Medtem smo pri anketi raziskali ključne elementi s strani uporabnikov ter pomembnost podpore med in po spletnem nakupu.
Keywords:
Spletna trgovina
,
ključni elementi
,
zadovoljstvo uporabnika
,
spletno oglaševanje
,
družbeni medij.
Place of publishing:
Maribor
Publisher:
[U. Repas]
Year of publishing:
2017
PID:
20.500.12556/DKUM-66626
UDC:
339.138
COBISS.SI-ID:
12846108
NUK URN:
URN:SI:UM:DK:2ZSWGRI5
Publication date in DKUM:
30.10.2017
Views:
1524
Downloads:
266
Metadata:
Categories:
EPF
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:
REPAS, Urška, 2017,
Ključni elementi spletne trgovine z vidika uporabnika
[online]. Master’s thesis. Maribor : U. Repas. [Accessed 30 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=66626
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Licences
License:
CC BY-NC-ND 4.0, Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International
Link:
http://creativecommons.org/licenses/by-nc-nd/4.0/
Description:
The most restrictive Creative Commons license. This only allows people to download and share the work for no commercial gain and for no other purposes.
Licensing start date:
04.07.2017
Secondary language
Language:
English
Title:
Key elements of online store by perspective of a user
Abstract:
Today, internet is present almost at every house. That is why internet shopping is no langer a unknown proces like it was some years ago. Today we can buy almost everything online. Online stores are trying very hard to eliminate all users concerns about online shopping and brig them closer to the online store so at some point it can replace classical store. Of cours with all the offer of online stores in Slovenia and other countries it is difficult for users to decide where to shop. Here we can mention the key elements of online shop which we researched in our assigment from both perspective, from online storeand their users. We conducted a interview with director of sales and purchasing at online store gizzmo.si and interviewed 81 active online store users. Through an iterview with director we recived an insight into how online store faced with increasingly demanding users and we also explore he key elements from their point of view. Meanwhile we expored with the survey the key elements from perspective of the users and the importance of support from the online stores during and after their online purchase.
Keywords:
Online store
,
key elements
,
users satisfaction
,
online advertising
,
social media
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