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Title:
POSLOVNI POTENCIAL DRUŽBENEGA OMREŽJA INSTAGRAM NA PRIMERU PODJETJA X
Authors:
ID
Mujkanović, Maja
(Author)
ID
Sternad Zabukovšek, Simona
(Mentor)
More about this mentor...
Files:
UN_Mujkanovic_Maja_2016.pdf
(1,23 MB)
MD5: 22EDEA904E76133A14BDEE02E4E96252
Language:
Slovenian
Work type:
Diploma project paper
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
V svetu sodobne tehnologije je že skoraj nujno, da podjetja za komuniciranje uporabljajo digitalne medije, saj jim omogočajo lažje približanje ciljni skupini in komuniciranje s svojimi odjemalci. Tako lahko podjetja izbirajo med različnimi družbenimi omrežji, sami pa morajo presoditi, kateri način komuniciranja je najbolj primeren glede na segment njihovih strank. Enega od načinov komuniciranja s strankami omogoča tudi družbeno omrežje Instagram, ki ga bomo kot poslovni potencial v nadaljevanju predstavili na primeru podjetja X. Vpeljava družbenega omrežja Instagram v podjetje X omogoča komuniciranje z odjemalci na način deljenja slik, ki jih lahko odjemalci všečkajo in komentirajo. Aplikacija Instagram omogoča tudi, da lahko odjemalci objavljajo slike in jih z različnimi ˝hashtagi˝ označijo, kar podjetju X omogoča dodatno oglaševanje med odjemalci, brez dodatnih stroškov. Da pa bi bilo digitalno marketinško komuniciranje z odjemalci čim bolj uspešno, morajo ob začetku uporabe izbranega medija pripraviti pravilno strategijo, preučiti prednosti in morebitne slabosti ter se čim bolj poskušati približati odjemalčevim potrebam.
Keywords:
Digitalni marketing
,
družbeni mediji
,
komuniciranje
,
Instagram
,
digitalni mediji
,
marketinško komuniciranje
,
družena omrežja.
Place of publishing:
Maribor
Publisher:
[M. Mujkanović]
Year of publishing:
2016
PID:
20.500.12556/DKUM-63414
UDC:
004.738.5
COBISS.SI-ID:
12612636
NUK URN:
URN:SI:UM:DK:B3PSMPPD
Publication date in DKUM:
24.11.2016
Views:
2412
Downloads:
417
Metadata:
Categories:
EPF
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Vancouver
:
MUJKANOVIĆ, Maja, 2016,
POSLOVNI POTENCIAL DRUŽBENEGA OMREŽJA INSTAGRAM NA PRIMERU PODJETJA X
[online]. Bachelor’s thesis. Maribor : M. Mujkanović. [Accessed 21 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=63414
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Secondary language
Language:
English
Title:
BUSINESS POTENTIAL OF THE SOCIAL NETWORK INSTAGRAM IN CASE OF THE COMPANY X
Abstract:
In the world of modern IT era it is almost crucial for companies to use digital media for communication, due to easier and more effective link with their customers. Companies can choose from the variety of different social networks, but they have to choose the right one according to the segment of their clients. One of the tools of communication with clients is a social network Instagram, which will be represented as a business potential in case of the Company X, which is focused on catering services. Introduction of social network Instagram in the Company X enables communication with clients in a way of sharing photos, which clients can like and comment. Application Instagram also enables that clients can post photos and mark them with different hashtags, what can be used as additional marketing without any costs by the company. To achieve maximum results in digital marketing communication with clients companies have to prepare proper strategy, consider pros and cons, and try to satisfy client’s demands in the best possible manner.
Keywords:
Digital marketing
,
social media
,
communication
,
Instagram
,
digital media
,
marketing communication
,
social networks.
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