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Title:POMEN EMBALAŽE IN CELOSTNE GRAFIČNE PODOBE PRI RAZLIČNIH JAVNOSTIH NA PRIMERU VINOGRADNIŠTVA
Authors:ID Perko, Aleš (Author)
ID Pisnik, Aleksandra (Mentor) More about this mentor... New window
Files:.pdf UN_Perko_Ales_2016.pdf (1,34 MB)
MD5: 91679D7C81653F5A0A6DE38C6FE7DDEA
 
Language:Slovenian
Work type:Diploma project paper
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Odjemalci se danes težko odločajo za nakup v množici različnih izdelkov, saj so njihove zahteve in pričakovanja vse večja. Embalaža je dejavnik, ki lahko na samem mestu nakupa vpliva na nakupno odločitev. V teoretičnem delu diplomskega projekta bodo predstavljene različne vrste embalaže in njihove osnovne funkcije ter vedenjski odzivi odjemalcev in vloga embalaže v nakupnem procesu. Vpliv na odjemalce bo opredeljen tudi z vidika celostne grafične podobe. V okviru raziskovalnega projekta smo se osredotočili predvsem na vinogradništvo in vinsko embalažo ter celostno grafično podobo treh vinskih podjetij. Pregledali smo primer spremembe celostne grafične podobe in embalaže, primer uspešnega slovenskega vinskega podjetja, ki prodaja vina na tujih trgih, ter primer inovativne embalaže in celostne podobe iz Francije. Spoznali smo, da je celostna grafična podoba del identitetnega sistema in se izraža v vizualnem jeziku. Celostna podoba podjetja mora izhajati iz samega podjetja, njegove vizije, poslanstva, filozofije, ciljev, strategij in kulture.
Keywords:Embalaža, nakupni proces, celostna grafična podoba, podoba, vinogradništvo.
Place of publishing:Maribor
Publisher:[A. Perko]
Year of publishing:2016
PID:20.500.12556/DKUM-62777 New window
UDC:658.8
COBISS.SI-ID:12615452 New window
NUK URN:URN:SI:UM:DK:LJER7RXF
Publication date in DKUM:24.11.2016
Views:1385
Downloads:101
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
PERKO, Aleš, 2016, POMEN EMBALAŽE IN CELOSTNE GRAFIČNE PODOBE PRI RAZLIČNIH JAVNOSTIH NA PRIMERU VINOGRADNIŠTVA [online]. Bachelor’s thesis. Maribor : A. Perko. [Accessed 14 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=62777
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Secondary language

Language:English
Title:THE IMPORTANCE OF PACKAGING AND CORPORATE IDENTITY IN VARIOUS PUBLICS IN THE CASE OF VINECULTURE
Abstract:Clients are nowadays making very difficult decisions what to buy in a wide variety of products. Their demands and expectations are growing. Packaging is a factor that can effect the purchase decision on the spot. In theoretical part of the diploma project packaging and its basic functions will be presented, together with clients` behavioral response. The impact on clients will be defined also in terms of corporate identity. In the scope of diploma research the emphasis was on customer behaviour and the role of packaging in purchasing process and also its impact on customers and users. The main focuse was on viniculture where we present examples of packaging and identity of products of three wine companies. We reviewed one case of changes in corporate identity and packaging, one example of a successful Slovenian wine company that trades with wines on foreign markets and one example of innovative packaging and corporate identity from France. We have realized that corporate identity is a part of identity sistem and is reflected as visual language. Corporate identity must be built on company vision, mission, philosophy, goals, strategies and culture.
Keywords:Packaging, purchasing process, corporate identity, image, viniculture.


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