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Title:
VPELJAVA SISTEMA ZA UPRAVLJANJE ODNOSOV S STRANKAMI V PODJETJE
Authors:
ID
Mekiš, Tina
(Author)
ID
Kljajić Borštnar, Mirjana
(Mentor)
More about this mentor...
Files:
UN_Mekis_Tina_2016.pdf
(2,47 MB)
MD5: 1410AED9BF2F015674E97E0D030443CE
Language:
Slovenian
Work type:
Bachelor thesis/paper
Organization:
FOV - Faculty of Organizational Sciences in Kranj
Abstract:
Vsako podjetje, ki si želi dobro poslovati, mora imeti jasno opredeljene cilje in dober pregled nad obstoječimi, kakor tudi bodočimi strankami. Podjetje Dipros d. o. o. se tega zaveda, zato iščemo nove možnosti za uvedbo nove rešitve za spremljanje poslovnega upravljanja odnosov s strankami. Podjetje Dipros d. o. o. se ukvarja s prodajo medicinske opreme zasebnikom in javnim ustanovam na domačem trgu. Z leti se je obseg prodaje, kakor tudi baza obstoječih in potencialnih strank, občutno povečal, s tem pa tudi potreba po učinkovitejšem upravljanju odnosov s strankami. V diplomski nalogi smo se najprej posvetili opisu in predstavitvi CRM sistema in njegovi definiciji, kako se uspešno uvede v podjetje, kakšne so pasti pri uvajanju in na kaj predvsem mora biti podjetje pripravljeno. V drugem delu smo najprej na kratko predstavili podjetje Dipros d. o. o., v nadaljevanju smo se posvetili predstavitvi prototipne rešitve CRM na izbranem slovenskem orodju CRM podjetja Intera d. o. o., Intrix CRM, ki se nam je po tehtnem premisleku in proučitvi vseh izbir zdel najprimernejši. Na kratko bomo predstavili še posamezna orodja znotraj aplikacije, na koncu pa podali kritično oceno uvedbe CRM sistema v podjetje Dipros d. o. o. Dotaknili smo se tudi razvoja CRM v prihodnosti, saj menimo, da je to zelo pomembno, če podjetje želi slediti smernicam na trgu.
Keywords:
CRM
,
Upravljanje odnosov s strankami
,
Implementacija/uvedba rešitve
,
Intrix
,
Informacijske rešitve
Place of publishing:
Maribor
Year of publishing:
2016
PID:
20.500.12556/DKUM-62053
COBISS.SI-ID:
7780627
NUK URN:
URN:SI:UM:DK:UHKIWEYA
Publication date in DKUM:
12.10.2016
Views:
1592
Downloads:
103
Metadata:
Categories:
FOV
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:
MEKIŠ, Tina, 2016,
VPELJAVA SISTEMA ZA UPRAVLJANJE ODNOSOV S STRANKAMI V PODJETJE
[online]. Bachelor’s thesis. Maribor. [Accessed 23 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=62053
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Secondary language
Language:
English
Title:
INTRODUCTION OF CUSTOMER RELATINSHIP MANAGEMENT IN A COMPANY
Abstract:
Any company that wants good business must have clearly defined objectives and a good overview of the existing as well as prospective customers. Company Dipros d. o. o. are aware of this, therefore, we are looking for new opportunities to introduce new solutions for the monitoring of business management of customer relationships. Company Dipros d. o. o. is engaged in the sale of medical equipment to private and public institutions in the domestic market. Over the years, the volume of sales and the base of existing and potential customers increased significantly, thus the need for more efficient management of customer relationships. In this thesis, we first focus on the presentation of the CRM system and its definition, how to successfully introduce the company, what are the pitfalls in the implementation and ahead to what the company should be prepared. In the second part, we first briefly introduce the company Dipros d. o. o. Furher we focused on the presentation of the prototype CRM solutions to selected Slovenian tool CRM Intera d. o. o., Intrix CRM to us after careful consideration and presentation of all options seemed most appropriate. In short, we will present the individual tools within the application and in the end made a critical assessment of the implementation of CRM system in the company Dipros d. o. o. We also touched on the development of CRM in the future, because we believe that this is very important if a company wants to track trends in the market.
Keywords:
CRM
,
Customer relationship management
,
Implemetation solution
,
Intrix
,
IT solutions
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