| | SLO | ENG | Cookies and privacy

Bigger font | Smaller font
First page > Show document

Show document Help

Title:UPORABA INTERNETA ZA MARKETINŠKO KOMUNICIRANJE MIKRO IN MALIH PODJETIJ NA PRIMERU SLOVENSKIH GOSTINCEV
Authors:ID Leskovar, Boštjan (Author)
ID Završnik, Bruno (Mentor) More about this mentor... New window
Files:.pdf UN_Leskovar_Bostjan_2016.pdf (2,02 MB)
MD5: B31565073471AE6454752C7B573F6D8A
 
Language:Slovenian
Work type:Undergraduate thesis
Typology:2.11 - Undergraduate Thesis
Organization:EPF - Faculty of Business and Economics
Abstract:Razvoj tehnologije in njena splošna dostopnost sta vedno spreminjala navade potrošnikov. Še nikoli do sedaj nismo bili priča tako hitremu razvoju kot ga doživljamo danes. Internet in družbeni mediji so spremenili navade ljudi, v poslovno okolje podjetij pa prinesli veliko sprememb in nove marketinške priložnosti. V času, ko internet dnevno uporablja velika večina prebivalcev, ni več vprašanje biti ali ne biti prisoten, temveč kako in na kakšen način kar najbolje izkoristiti sodobne digitalne medije. V diplomskem delu sem proučeval vpliv sodobnih medijev na marketinško komuniciranje podjetij. Sodobne tehnologije omogočajo malim podjetjem, da tekmujejo z velikimi. A praksa kaže, da pogosto ni tako. Čeprav veljajo mala podjetja za bolj prilagodljiva se zdi, da ne izkoriščajo dovolj vseh priložnosti, ki jih informacijsko-komunikacijska tehnologija prinaša Raziskava je pokazala, da se podjetja še kako dobro zavedajo pomena, ki ga ima za njihovo poslovanje internet. Pri tem je bilo ugotovljeno, da se ga aktivno poslužuje več kot tri četrtine v raziskavo zajetij podjetij. Namen raziskave ni bil ugotavljanje uspešnosti in učinkovitosti uporabe, a na podlagi nekaterih odgovorov in ugotovitev iz drugih primerljivih raziskav ocenjujem, da obstaja resen dvom v učinkovito marketinško izkoriščanje vseh priložnosti, ki jih internet po 25 letih ponuja.
Keywords:marketinško komuniciranje, družbeni mediji, digitalni marketing, splet, mikro in mala podjetja
Place of publishing:Maribor
Publisher:[B. Leskovar]
Year of publishing:2016
PID:20.500.12556/DKUM-59072 New window
UDC:659.3
COBISS.SI-ID:12367644 New window
NUK URN:URN:SI:UM:DK:S0U7RWJI
Publication date in DKUM:29.06.2016
Views:1980
Downloads:114
Metadata:XML DC-XML DC-RDF
Categories:EPF
:
LESKOVAR, Boštjan, 2016, UPORABA INTERNETA ZA MARKETINŠKO KOMUNICIRANJE MIKRO IN MALIH PODJETIJ NA PRIMERU SLOVENSKIH GOSTINCEV [online]. Bachelor’s thesis. Maribor : B. Leskovar. [Accessed 1 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=59072
Copy citation
  
Average score:
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
(0 votes)
Your score:Voting is allowed only for logged in users.
Share:Bookmark and Share


Hover the mouse pointer over a document title to show the abstract or click on the title to get all document metadata.

Secondary language

Language:English
Title:THE USE OF THE INTERNET FOR MARKETING COMMUNICATION IN MICRO AND SMALL BUSINESSES IN THE CASE OF SLOVENIAN CATERERS
Abstract:The development of technology and its general accessibility usually change consumers' behaviour. Never before have we witnessed such a rapid development, as we can experience today. Internet and social media have changed people's habits and brought a lot of changes into business environments and new marketing opportunities. By the daily web use of the great majority of the population, the question of being or not being present, no longer exists. However, the concern how to take advantage of modern digital media in the best possible way, remains. In my diploma paper I have studied the effects of the modern media on marketing communication in the companies. Modern technologies allow small businesses to compete with large ones. Practice shows that this is often not the case. Although small businesses are more flexible, it seems that they are not making a sufficient use of the opportunities, offered by the information and communication technology. The survey shows that companies are well aware of the importance of the internet use in order to improve their business. More than three-quarters of the respondents have actively been using internet for business. The purpose of the study was not to examine the effectiveness and efficiency of its use, but based on some of the responses and findings from other comparable researches, we can estimate, that there are some serious doubts about the effective marketing use of all the opportunities, offered by the internet in the last 25 years.
Keywords:marketing communication, social media, digital marketing, internet, micro and small businesses


Comments

Leave comment

You must log in to leave a comment.

Comments (0)
0 - 0 / 0
 
There are no comments!

Back
Logos of partners University of Maribor University of Ljubljana University of Primorska University of Nova Gorica