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Title:
ANALIZA SPREMEMBE CEN MEDICINSKIH PRIPOMOČKOV VELEPRODAJNEGA TRGOVCA
Authors:
ID
Tkalec, Sandi
(Author)
ID
Strašek, Sebastjan
(Mentor)
More about this mentor...
Files:
VS_Tkalec_Sandi_2016.pdf
(1,30 MB)
MD5: C5C8B73058799B6DF398D6B993BFD951
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Trgovsko podjetje se ukvarja z veleprodajo medicinsko-tehničnih pripomočkov enega izmed največjih proizvajalcev v Evropi. Njegova velika težava je spreminjanje cen na določenih segmentih, ki pogosto ni premišljeno in analizirano. Primerjali smo razlike in podobnosti med domačim in tujim trgom. Segmentiranje trga in ugotavljanje odzivnosti kupcev na spremembo cen bosta pripomogli k bolj poučenemu procesu odločanja. Raziskava bi bila v pomoč podjetju pri izoblikovanju strateškega in taktičnega načrta trženja. V zadnjem delu smo spremljali spremembe cen določenih izdelkov podjetja v zadnjih petih letih. Ugotovili smo, da spremembe cen medicinskih pripomočkov vplivajo na prodajo ne glede na tržni segment. Intenzivnosti odzivnosti prodaje pa ne moremo pripisati zgolj spremembam cen, saj lahko na to vpliva ogromno drugih neposrednih in posrednih dejavnikov, ki so pogosto tudi necenovni. Tako trditev, da spremembe veleprodajne cene medicinskih pripomočkov, ki so vezani na naročilnice ZZZS, manj vplivajo na veleprodajo medicinskih pripomočkov kot pripomočkov, ki nimajo povezave z naročilnicami, lahko ovržemo.
Keywords:
karakteristike trga medicinskih pripomočkov
,
trgovsko podjetje
,
medicinski pripomočki
,
cenovna elastičnost
,
cena
Place of publishing:
Maribor
Publisher:
[S. Tkalec]
Year of publishing:
2016
PID:
20.500.12556/DKUM-59063
UDC:
338.5
COBISS.SI-ID:
12513564
NUK URN:
URN:SI:UM:DK:JVEXZC9L
Publication date in DKUM:
04.10.2016
Views:
1145
Downloads:
223
Metadata:
Categories:
EPF
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:
TKALEC, Sandi, 2016,
ANALIZA SPREMEMBE CEN MEDICINSKIH PRIPOMOČKOV VELEPRODAJNEGA TRGOVCA
[online]. Bachelor’s thesis. Maribor : S. Tkalec. [Accessed 10 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=59063
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Secondary language
Language:
English
Title:
ANALYSIS OF CHANGES IN PRICES OF MEDICAL AND HOME CARE WHOLESALE TRADER PRODUCTS
Abstract:
Trading company is engaged in the wholesale medical and home care products one of the largest producers in Europe. One of its problems is change in prices in certain segments, which are often not considered and analyzed. We were interested in domestic and foreign markets of medical and home care products and we compare their differences and similarities. Segmenting the market and determining the responsiveness of customers to price changes, will contribute to more informed decision-making process and the company formed a strategic and tactical marketing plan. In the last part we focused on changes in the prices of certain company products in the last five years. We found out that changes in prices of medical devices effect on sale regardless on market segment. The intensity of response sale we cannot solely attribute to price change, since on this can affect a lot of other direct and indirect factors, which are often non-price nature. So we can disprove the argument, that changes in wholesale prices of medical devices that can be reimbursed, have less impact on sale of medical devices, as medical devices which are not reimbursed.
Keywords:
characteristics of medical devices market
,
the wholesale trader
,
medical devices
,
price elasticity
,
price
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