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Title:
Marketinško komuniciranje v Kaviar kozmetiki d.o.o.
Authors:
ID
Golob, Saša
(Author)
ID
Završnik, Bruno
(Mentor)
More about this mentor...
Files:
UN_Golob_Sasa_2016.pdf
(1,07 MB)
MD5: F3C50E2DC7BA375015E2BBD177398DA0
Language:
Slovenian
Work type:
Undergraduate thesis
Typology:
2.11 - Undergraduate Thesis
Organization:
EPF - Faculty of Business and Economics
Abstract:
Komuniciranje je aktivnost prenosa in izmenjave informacij med ljudmi. Podjetja komunicirajo s svojimi ciljnimi javnostmi, z namenom da dosežejo cilje marketinškega komuniciranja. Pri tem pa uporabljajo različne pristope oziroma instrumente. Podjetje Kaviar kozmetika d.o.o., s široko ponudbo izdelkov za nego predvsem zahtevne, zrele in težavne kože, deluje medorganizacijsko. Z izdelki cilja na kozmetične salone in lekarne, ki zaposlujejo ustrezne strokovnjake za delo in uporabo profesionalne kozmetike, v namen njihove ustrezne uporabe pa izvaja usposabljanja. Pri komuniciranju s svojimi ciljnimi skupinami uporablja različne instrumente marketinškega komuniciranja. Veliko pozornost namenja pospeševanju prodaje, največ udeležbi na sejmih, saj jim ti zagotavljajo pridobitev pomembnih kontaktov in sklepanje poslov ter vzdrževanje odnosov s svojimi stalnimi kupci. Na osnovi teh pridobljenih kontaktov izvajajo osebne predstavitve pri potencialnih kupcih, za druge največkrat podporne dejavnosti uporabljajo instrumente neposrednega trženja, kot so telefonsko komuniciranje in komuniciranje s pomočjo elektronske pošte.
Keywords:
marketinško komuniciranje
,
načrtovanje in izvajanje marketinškega komuniciranja
,
instrumenti marketinškega komuniciranja
,
pospeševanje prodaje
,
sejmi
Place of publishing:
Maribor
Publisher:
[S. Golob]
Year of publishing:
2016
PID:
20.500.12556/DKUM-57610
UDC:
659.3
COBISS.SI-ID:
12298268
NUK URN:
URN:SI:UM:DK:BO5JBTSJ
Publication date in DKUM:
01.06.2016
Views:
1505
Downloads:
142
Metadata:
Categories:
EPF
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Vancouver
:
GOLOB, Saša, 2016,
Marketinško komuniciranje v Kaviar kozmetiki d.o.o.
[online]. Bachelor’s thesis. Maribor : S. Golob. [Accessed 17 April 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=57610
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Secondary language
Language:
English
Title:
Marketing Communications in Kaviar Kozmetika d.o.o.
Abstract:
Communication is the crucial part of transfer and exchange of information between the people. Companies communicate with their target audiences in order to achieve their objectives in marketing. The use of instruments and different techniques are also implemented and used. Company Kaviar kozmetika d.o.o, has a wide range of care products especially designed for mature and problematic skin. Their products are targeted for beauty salons and pharmacies and they employ experts to work and use the professional cosmetics. Their employees are well trained and have the expertise in the use of these cosmetics. In communicating with their target groups using various tools of marketing and communication. A lot of attention is paid to sales promotions, trade fairs, acquisition of contacts and maintaining relationships with their regular customers. With the acquired contacts, presentations for potential buyers are organised while direct marketing, such as telephone communication and communication through e-mail is used to reach the other potential buyers.
Keywords:
marketing communication
,
planning and implementation of marketing communication
,
marketing communication instruments
,
sales promotion
,
fairs
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