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Title:Celostna grafična podoba podjetja - na primeru Akvarij-terarij Maribor
Authors:ID Jurčec, Melanija (Author)
ID Duh, Matjaž (Mentor) More about this mentor... New window
ID Udir Mišič, Katja (Comentor)
Files:.pdf UN_Jurcec_Melanija_2015.pdf (2,11 MB)
MD5: CD022AB53A1A719AFA76252BECAF6149
 
Language:Slovenian
Work type:Bachelor thesis/paper
Typology:2.11 - Undergraduate Thesis
Organization:FERI - Faculty of Electrical Engineering and Computer Science
Abstract:Celostna grafična podoba je osnova vizualne komunikacije, ki povezuje podjetje s potencialnimi strankami, in tudi največkrat vpliva na to, kakšen bo vzpostavljen odnos. V diplomski nalogi smo predstavili temelje za zasnovo celostne grafične podobe na primeru Akvarij-terarija Maribor. Zajeli, razčlenili in analizirali smo pojem celostne grafične podobe in njenih gradnikov. Raziskali smo tudi področje denarnega vrednotenja celostne grafične podobe oz. vrednotenja dela, ki ga oblikovalec vloži v snovanje le-te, s poudarkom, da snuje za podjetje v državni lasti. Izsledki teoretičnega dela so nam postavili osnovo za praktični del, na podlagi katerega je nastal naš končni izdelek.
Keywords:celostna grafična podoba, grafično oblikovanje, logotip, gradniki
Place of publishing:[Maribor
Publisher:M. Jurčec
Year of publishing:2015
PID:20.500.12556/DKUM-54197 New window
UDC:659.126(043.2)
COBISS.SI-ID:19303958 New window
NUK URN:URN:SI:UM:DK:X6SRCV4G
Publication date in DKUM:14.10.2015
Views:2115
Downloads:169
Metadata:XML DC-XML DC-RDF
Categories:KTFMB - FERI
:
JURČEC, Melanija, 2015, Celostna grafična podoba podjetja - na primeru Akvarij-terarij Maribor [online]. Bachelor’s thesis. Maribor : M. Jurčec. [Accessed 17 March 2025]. Retrieved from: https://dk.um.si/IzpisGradiva.php?lang=eng&id=54197
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Secondary language

Language:English
Title:Corporate identity on a case for Akvarij-terarij Maribor
Abstract:Corporate identity represents the basis of visual communication between a company and its potential clients. It mostly represents the main factor in a forming relationship. In this diploma thesis we presented the foundation for creating a corporate identity in the case of Aquarium-terrarium Maribor. We gathered, dissectioned and analyzed its concept and its components. We have explored the area of corporate identity's monetary valuation, keeping in mind that we are working for a state-owned company. Based on our theoretical findings in the practical part of our thesis, we created our final product.
Keywords:corporate identity, graphic design, logo, components


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